Price calculation in eCommerce isn't just about applying a formula. Price calculation is about aligning pricing with your business model, customer expectations, and competitive position. While both brands and retailers operate in the same digital ecosystem, their approaches to pricing are often fundamentally different. This article...
Retailers nowadays resort to numerous different techniques in order to attract customers. Some of them seem logical and some counterintuitive, even. To many of you, loss leader pricing may be just one of such technique. But, it is actually a well-established approach in both theory and...
Seasonal pricing is a powerful approach that can significantly affect how much money a store or service provider makes. To make the most money, companies can change prices based on seasonal demand. It can also work to stay competitive and get rid of their extra...
Channel-based pricing means differentiating your pricing strategies between channels on which you sell your products. However, it doesn’t necessarily have to mean one strategy for one channel. You can, for example, employ only two different strategies on 4 channels of sale. This decision depends on numerous...
You may have noticed a business opportunity and decided to open a brick-and-mortar store, an eCommerce platform, or both. Now, you are probably concerned with how to set up your prices, but you don't have enough resources (whether it be time, money, or something else) as...
As a retailer, you may often find yourself deciding between different retail pricing strategies. Is it the right time to discount some prices? Or, should you perhaps bundle multiple products together? Maybe even stick to the good old doubling of the purchase price? If you’re dealing with...