Competitive intelligence (CI) is a broad term that encompasses multiple different aspects and activities, such as gathering data about competitors, customers, and market trends. Since it’s so vast, there are countless tools to choose from, each for a different purpose. We wrote this article to...
In this article, we ranked MAP monitoring and enforcement tools using a consistent set of evaluation criteria designed to reflect real-world brand protection needs. We assessed whether each vendor offers a free trial and, where disclosed, how long it lasts. We also reviewed pricing. We have...
For brands, marketplaces such as Amazon, eBay, and Walmart have become one of the most visible stages on which their products compete. Although brands do not always control how retailers price and present their products, customers often judge the brand’s value based on what they...
Marketplace monitoring is on the rise among online retailers. It has become crucial to know what your competitors are doing on every sales channel. Third party marketplaces used to go under the radar, but not anymore. If you sell online, your prices do not exist in...
Discover what purchasing power really means, how it shapes eCommerce pricing, and why understanding it leads to smarter decisions....
Black Friday and Cyber Monday unofficially mark the beginning of the holiday shopping spree. Get ready for it with our hand-picked facts and statistics you should know!...
One infographic each for both Black Friday and Cyber Monday. Ideal read for busy retailers who want last-minute quick tips at a glance....
Dealing with product pricing is not a one-off thing. Setting attractive, yet sustainable prices requires data. Lots of it. With more data, it is easier to defend your product pricing decisions. The goal of this article is to present you with the core concepts and frameworks...
Brand protection software is used for monitoring trademark violations, brand mentions, unauthorized marketplace listings, and even setting up anti-piracy measures. In the background the majority of these tools work by crawling different websites (e.g. marketplaces, social media, app stores, etc.) and then collect evidence and...
For brands selling online, controlling how your products are priced has never been more important—or more difficult. The reality is that even a single MAP violation on a marketplace can start a chain reaction of discounting, channel conflict, and long-term brand damage. That’s why we put...