Author: Milos Novkovic

Brand Protection Software: The Overlooked Tool Every Brand Should Use

September 26, 2025 in Best practices in price monitoring
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Reading Time: 4 minutes

Brand protection software is used for monitoring trademark violations, brand mentions, unauthorized marketplace listings, and even setting up anti-piracy measures. In the background the majority of these tools work by crawling different websites (e.g. marketplaces, social media, app stores, etc.) and then collect evidence and...

[Free Download] MAP Monitoring and Enforcement How Brands Can Protect Pricing, Margins, and Value Perception

September 11, 2025 in Free downloads
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Reading Time: < 1

For brands selling online, controlling how your products are priced has never been more important—or more difficult. The reality is that even a single MAP violation on a marketplace can start a chain reaction of discounting, channel conflict, and long-term brand damage. That’s why we put...

Snob Effect vs Bandwagon Effect: How Opposite Forces Shape Markets

August 28, 2025 in Best practices in price monitoring
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Reading Time: 3 minutes

The bandwagon effect drives people to buy because others already have, fueling industries like fashion, social media, and gadgets. The snob effect does the opposite: buyers avoid what’s too common, favoring exclusivity in luxury goods, art, and high-end cars. In both cases, the decision isn’t...