Black Friday & Cyber Monday | Facts & Statistics You Need to Know
Black Friday and Cyber Monday unofficially mark the beginning of the holiday shopping spree. Get ready for it with our hand-picked facts and statistics you should know!...
Author: Milos Novkovic
Black Friday & Cyber Monday | Infographics for Online Retailers
One infographic each for both Black Friday and Cyber Monday. Ideal read for busy retailers who want last-minute quick tips at a glance....
Product Pricing: The Ultimate Guide on How to Set Product Prices
Dealing with product pricing is not a one-off thing. Setting attractive, yet sustainable prices requires data. Lots of it. With more data, the easier it is to defend your product pricing decisions. The goal of this article is to present you core concepts and frameworks when...
Brand Protection Software: The Overlooked Tool Every Brand Should Use
Brand protection software is used for monitoring trademark violations, brand mentions, unauthorized marketplace listings, and even setting up anti-piracy measures. In the background the majority of these tools work by crawling different websites (e.g. marketplaces, social media, app stores, etc.) and then collect evidence and...
[Free Download] MAP Monitoring and Enforcement How Brands Can Protect Pricing, Margins, and Value Perception
For brands selling online, controlling how your products are priced has never been more important—or more difficult. The reality is that even a single MAP violation on a marketplace can start a chain reaction of discounting, channel conflict, and long-term brand damage. That’s why we put...
Snob Effect vs Bandwagon Effect: How Opposite Forces Shape Markets
The bandwagon effect drives people to buy because others already have, fueling industries like fashion, social media, and gadgets. The snob effect does the opposite: buyers avoid what’s too common, favoring exclusivity in luxury goods, art, and high-end cars. In both cases, the decision isn’t...
How to Apply the Right Price Formula in Your eCommerce Business
Comprehensive guide to price formulas in eCommerce, covering definitions, key factors, common methods, and step-by-step examples for profitability....
RRP Explained: How Recommended Pricing Guides Retail Strategy
Learn what RRP price means, why it matters for retailers, and how it supports pricing consistency and margin protection....
MSRP Meaning: What It Is and Why It Matters
Learn what MSRP means, how it differs from MAP, and why it matters in pricing, branding, and discount strategies across industries....
What Makes MAP Monitoring a Hidden Risk You Can’t Afford to Ignore?
Discover what makes MAP monitoring a hidden risk no brand or manufacturer can afford to ignore. Stop harming your brand perception....