Brand protection software is used for monitoring trademark violations, brand mentions, unauthorized marketplace listings, and even setting up anti-piracy measures. In the background the majority of these tools work by crawling different websites (e.g. marketplaces, social media, app stores, etc.) and then collect evidence and...
Learn what MSRP means, how it differs from MAP, and why it matters in pricing, branding, and discount strategies across industries....
You find a reseller advertising your product below MAP. Should you send a warning, investigate further, or escalate an existing case? The answer depends on whether the advertisement actually breaches your policy, what evidence you have, and the reseller’s history. This article explains how to distinguish...
Identical products are matched by comparing identifiers, model information, product attributes, pack sizes, variants, and other listing data. When exact identifiers are unavailable, matching systems evaluate combinations of signals to determine whether two listings represent the same product. Similar products require a different standard. They may...
The frequency at which you monitor competitor prices directly affects the quality and usefulness of the data we rely on for your pricing decisions. If you check too rarely, you may miss promotions or be in a position to react to price changes too late....
Pricing terminology can sometimes be confusing. Some terms sound similar, but describe very different things. One example is performance pricing, or more accurately, performance-based pricing. At first glance, it may sound like another eCommerce pricing strategy. Since online retailers already deal with dynamic pricing, competitor-based pricing,...
From saving time and improving efficiency to reducing human errors and streamlining workflows. Learn the key benefits of eCommerce automation....
Prices impact the customer’s purchase decision process at all the stages of their journey. Pricing considerations are present throughout all the parts of the purchasing funnel—top, middle, and bottom. Sellers need to understand the fact that the customer’s purchase decisions aren’t linear and at times...
Pricing plays an important role in purchase decisions, but not always in obvious ways. It does more than affect whether a product seems affordable. It can shape how customers judge value, interpret quality, compare alternatives, and respond emotionally to an offer. Because of that, pricing should...
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Pricing intelligence is the process of collecting, organizing, and interpreting pricing-related market data so businesses can make better pricing decisions. Specifically in eCommerce, pricing intelligence includes competitor price monitoring, but on top of that it also includes tracking promotions, discounts, product availability, shipping costs, and seller...