Black Friday & Cyber Monday | Facts & Statistics You Need to Know
Black Friday and Cyber Monday unofficially mark the beginning of the holiday shopping spree. Get ready for it with our hand-picked facts and statistics you should know!...
Black Friday and Cyber Monday unofficially mark the beginning of the holiday shopping spree. Get ready for it with our hand-picked facts and statistics you should know!...
One infographic each for both Black Friday and Cyber Monday. Ideal read for busy retailers who want last-minute quick tips at a glance....
Dealing with product pricing is not a one-off thing. Setting attractive, yet sustainable prices requires data. Lots of it. With more data, the easier it is to defend your product pricing decisions. The goal of this article is to present you core concepts and frameworks when...
Brand protection software is used for monitoring trademark violations, brand mentions, unauthorized marketplace listings, and even setting up anti-piracy measures. In the background the majority of these tools work by crawling different websites (e.g. marketplaces, social media, app stores, etc.) and then collect evidence and...
For brands selling online, controlling how your products are priced has never been more important—or more difficult. The reality is that even a single MAP violation on a marketplace can start a chain reaction of discounting, channel conflict, and long-term brand damage. That’s why we put...
The bandwagon effect drives people to buy because others already have, fueling industries like fashion, social media, and gadgets. The snob effect does the opposite: buyers avoid what’s too common, favoring exclusivity in luxury goods, art, and high-end cars. In both cases, the decision isn’t...
Comprehensive guide to price formulas in eCommerce, covering definitions, key factors, common methods, and step-by-step examples for profitability....
Learn what RRP price means, why it matters for retailers, and how it supports pricing consistency and margin protection....
Learn what MSRP means, how it differs from MAP, and why it matters in pricing, branding, and discount strategies across industries....
Discover what makes MAP monitoring a hidden risk no brand or manufacturer can afford to ignore. Stop harming your brand perception....