For brands selling online, controlling how your products are priced has never been more important, or more difficult. The reality is that even a single MAP violation on a marketplace can start a chain reaction of discounting, channel conflict, and long-term brand damage. That’s why we...
The bandwagon effect drives people to buy because others already have, fueling industries like fashion, social media, and gadgets. The snob effect does the opposite: buyers avoid what’s too common, favoring exclusivity in luxury goods, art, and high-end cars. In both cases, the decision isn’t...
Comprehensive guide to price formulas in eCommerce, covering definitions, key factors, common methods, and step-by-step examples for profitability....
Learn what RRP price means, why it matters for retailers, and how it supports pricing consistency and margin protection....
Learn what MSRP means, how it differs from MAP, and why it matters in pricing, branding, and discount strategies across industries....
Discover what makes MAP monitoring a hidden risk no brand or manufacturer can afford to ignore. Stop harming your brand perception....
Learn how to use dynamic pricing algorithms to enhance your personalization strategy in eCommerce....
Undercutting is rarely talked about openly, yet it's a crucial concept to understand as an online retailer, manufacturer, or eCommerce professional. In this article, we unveil the mysteries behind undercutting, show you how to react to it, and when to think about doing it....
Competitive pricing is a pricing strategy where a business sets the price of its products based on their competitors’ prices. Learn all you need to know about it and how painlessly it can be implemented into your own store....
Confused by the terms around online retail? Learn what online retail is and how it differs from commonly mixed up terms....