How to Boost eCommerce Conversions with Video Marketing

Guest post 1.11.2022. Reading Time: 5 minutes
How to Boost eCommerce Conversion with Video Marketing
Source: Unblast

Do you know that eCommerce sales today represent about 20% of overall retail spending in the US?

This number shouldn’t surprise you anymore as most people are shopping online now. The opportunity of selling more through eCommerce has been nothing but a huge appeal for sellers to start their own online stores.

However, this also means fierce competition between business owners.

Although the idea of getting more revenue from online shops is appealing, many suffer from a harsh promotion war that only a few survive the competition. eCommerce business owners find it hard to stay on top and stand out from their competitors because apparently, everyone is doing the same marketing technique.

When social media platforms introduce ads, everyone places their bets on them. Now, people watch many ads every single time, and only a few are truly interested in these placements.

If every eCommerce owner does the same, how do you get people to recognize your brands first?

Introduce a Video Marketing Campaign

Video marketing is unlike typical marketing campaigns. It’s a short video aimed at giving your customers an overview of what you’re offering without bombarding them with too much information. The goal is to connect with potential customers and let them know that you understand their needs.

When done correctly, video marketing can be one of the most powerful tools in your eCommerce arsenal to help you boost conversions and sales.

A study shows that 88% of marketers claim that video has helped them increase ROI, and 97% say that it helped customers understand the product better.

There are many ways video marketing can help you increase eCommerce conversion rates, and we’ll explore some of the most effective ones below:

Videos attract more customers

Videos are engaging content that can quickly capture people’s attention. It’s the best way to show off your products and services without boring potential customers.

Research shows that 78% of consumers say videos helped them make purchasing decisions while saying that product videos are helpful.

People are more likely to watch a video than read product descriptions, so using videos to promote your eCommerce business makes sense.

Videos establish trust and credibility

When you’re just starting out, it can be hard to get people to trust your brand. After all, there are many scammers online, and people are often skeptical of new businesses.

Videos can help you build trust and credibility with potential customers by showing them who you are and what you’re about. You can use customer testimonials, behind-the-scenes footage, or product demo videos to show that your business is trustworthy.

Videos increase website traffic

Videos are one of the most effective ways to drive traffic to your website. After all, 78% of consumers say they’ve been convinced to buy a product or service after watching a brand’s video.

Not only that, but people are also more likely to share and engage with video content than any other type of content. So if you want to get more website visitors, start creating videos!

8 Tips to Increase eCommerce Sales with Video Marketing
Source: Unsplash

8 Tips to Increase eCommerce Sales with Video Marketing

So, how can you use video marketing to boost your eCommerce conversions? Here are a few tips:

1. Use product videos

The best way to promote your products or offerings is to show customers what they are exactly. You can showcase your products in action and give potential customers a better idea of what they’re buying.

Product demo videos are especially helpful if you’re selling complex products that are hard to understand just by looking at pictures. Make sure your product videos are high-quality and informative and include calls to action, so viewers know where to find your products.

2. Use customer testimonials

If you have happy customers, don’t hesitate to ask them for a testimonial. Customer testimonials are one of the most powerful video marketing tools because they show potential customers that your business is credible and trustworthy.

Customer testimonials are a great way to build trust and confidence in your brand. Make sure to get permission from your customers before using their faces and names in your videos.

3. Create how-to videos

How-to videos are an excellent way to position yourself as an expert in your industry while also promoting your products or services. These types of videos can be anything from “How to Choose the Perfect Wedding Dress” to “How to Use a Blending Brush.”

People love how-to videos because they are helpful and informative. If you can teach your viewers something while also promoting your business, you’ll be sure to increase conversions.

4. Use video in email marketing

Email marketing is a great way to reach potential customers, and adding videos to your emails can make them even more effective. In fact, including a video in an email can increase click-through rates by 65%.

If you want to use video in your email marketing campaigns, make sure the videos are short (under two minutes), relevant to the email content, and have a strong call to action, so recipients know what to do next.

5. Use explainer videos on your landing page

Explainer videos are a great way to quickly explain what your business is all about and how it can help potential customers. These types of videos are perfect for placing on your landing page, as they will give visitors all the information they need to know about your business before they even start browsing your products or services.

Make sure your explainer videos are clear, concise, and to the point. You want to make sure that viewers understand what you’re trying to say without getting bored or confused.

6. Create a webinar to attract new customers

Webinars are a great way to attract new customers and nurture leads. You can use webinars to show your expertise, build trust with potential customers, and generate new sales.

To make sure your webinar is successful, promote it heavily in the weeks leading up to the event. You can create social media posts, send email blasts, and even run ads to get people to sign up.

When hosting the webinar, make sure you’re prepared and have all the materials you need (e.g., slides, handouts, etc.). Don’t forget to include a call to action at the end of the webinar. That way, people know how to buy your products or services.

7. Post a behind-the-scenes video

People love to know the real story behind the businesses they support. A behind-the-scenes video is a great way to show potential customers who you are and your business.

Behind-the-scenes videos humanize your brand and make you more relatable to your viewers. They also help build trust as potential customers see that you’re transparent and honest.

8. Offer free shipping or discounts with special videos

Free shipping and discounts are two of the best ways to increase conversions, and you can use special edition videos to promote these offers. Create a short video (under one minute) that highlights free shipping benefits or include a coupon code in your email marketing campaigns.

Make sure your offers are clear and easy to understand so people watching your offer can get what you mean.


Video marketing is one of the most effective campaigns to date. Many internet users favor video content over other types of marketing promotions when it comes to receiving news about the product they like. 

That’s why videos now dominate every online platform as users watch more clips than read a post.

You can use video marketing to boost your eCommerce conversions and sales by following these tips above. Video content is a powerful marketing tool that should not be overlooked. So start creating videos today!


Andre Oentoro
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). Twitter: @breadnbeyond Email/Gravatar: LinkedIn: Andre Oentoro