brands Tag

Solutions for manufacturers: how to handle violations of the agreed price

June 13, 2018 in Best practices in price monitoring
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Reading Time: 2 minutes

Minimum Advertised Price - MAP (or Targeted price, RRP, MSRP etc.) is an agreement between suppliers and retailers that qualifies the lowest price at which each product can be advertised. This means that retailers can go above the specified price but not below it. Map policy can either be a policy imposed...

3 Effective Steps to Build Brand/Service Awareness on the Market

July 27, 2016 in Best practices in price monitoring
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Reading Time: 2 minutes

After an explosion in the number of brands and communication channels, it is getting harder to build strong brand awareness in the ever-changing market conditions. Moreover, similar products and services in many industries make more difficult to protect existing brands' permanency. That is why understanding...