Understanding Psychological Pricing Have you ever hesitated before making a purchase, only to be swayed by an attractive discount or a price that "just feels right"? That’s psychological pricing at work. Whether you realize it or not, pricing strategies shape your buying decisions daily. As an...
In every store, you see signs that say “Buy one get one free”, and “Buy this product and get a discount for that product”. The situation is similar at the fast-food restaurant “Buy meal deal, save $3”. Everywhere you look there are special offers and...
Whether you've just joined the eCommerce community or already are an eCommerce professional, you are surely aware of the advantages that bundle pricing offers. It seems like a win-win situation - customers get more for a lower price while businesses sell more. But is it...