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Pricing intelligence is the process of collecting, organizing, and interpreting pricing-related market data so businesses can make better pricing decisions. Specifically in eCommerce, pricing intelligence includes competitor price monitoring, but on top of that it also includes tracking promotions, discounts, product availability, shipping costs, and seller...
For many eCommerce professionals, the term race to the bottom sounds like a cautionary phrase you hear when margins tighten or competitors slash prices overnight. But in reality, it is much more than a tactical pricing issue. A race to the bottom usually appears when...
Undercutting is rarely talked about openly, yet it's a crucial concept to understand as an online retailer, manufacturer, or eCommerce professional. In this article, we unveil the mysteries behind undercutting, show you how to react to it, and when to think about doing it....
Competitive pricing is a pricing strategy where a business sets the price of its products based on their competitors’ prices. Learn all you need to know about it and how painlessly it can be implemented into your own store....
Master your Amazon pricing strategy with dynamic, competitive, and penetration pricing tips to boost sales and win the Buy Box effortlessly....
As strange as it might sound, pricing isn't only about the numbers. It's about the knowledge behind it. Photo by Austin Distel on Unsplash Surrounded by fast and dynamic changes in the market, businesses need both knowledge and flexibility when trying to set the right pricing strategy. What every business strives...
It is a very common mistake to think that dynamic pricing and price discrimination are the same thing. But they are not. The difference between the two is what they are based on. Dynamic pricing is based on market conditions at that given moment and on...
Doubtless, one of the most important thing in traditional commerce is the location of your store. Why is that? Well, because if you aren't located near your target group, you won’t sell enough products. But, when it comes to e-commerce, the story is different. In this...