Tag: map monitoring

Reading Time: 5 minutes

You did a good job. You’ve created a good product that will easily sell, you put a great effort into creating your Brand and helping it become recognizable. You even went a step further and developed a well-thought Minimum Advertised Price policy (MAP policy) that will be beneficial for all – your customers, your resellers,...

Reading Time: 4 minutes

Unexpected circumstances in which the whole world found itself due to the pandemic, forced businesses to make numerous changes. Nevertheless, Amazon still sovereignly rules the eCommerce market. It doesn’t take much to create a seller profile and to start selling products. However, the true challenge for brands lies in the fact of managing those sellers....

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What is MAP monitoring and why is it important? Is it a type of price fixing? Who benefits from it, only brands or retailers or customers too? There are so many questions about it and in this post, we are going to explain them all. What is MAP? Minimum Advertised Price (MAP) is the lowest price...

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Minimum Advertised Price – MAP (or Targeted price, RRP, MSRP etc.) is an agreement between suppliers and retailers that qualifies the lowest price at which each product can be advertised. This means that retailers can go above the specified price but not below it. Map policy can either be a policy imposed by the manufacturer/supplier or an agreement between a manufacturer,...

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We are happy to announce a new detail added to the Targeted price module. This new addition is important for clients who monitor Targeted price violations. As you already know, before our newest release, all violations were in the same orange color, and it was difficult to spot the cheapest price if it was below...