Chain reactions usually begin with a minor change and lead to drastic transformations. Ecommerce is the kind of environment where changes are happening almost on a daily basis. One of those changes happened around price monitoring. Not so long ago we've thought that manual price checks...
Dynamic pricing strategy has caused some serious fuss out there, right? In the fast-paced world of eCommerce, changes are happening on a daily basis. A lot of factors need to be considered in order to stay ahead of your competition. Let's start by tackling the...
The dynamic pricing method has great advantages, but what about its disadvantages? Can the use of it actually endanger your business? Being able to set the right price at any time sounds great, but it's impossible that everything is this easy, right? In...
You often hear that setting the right pricing strategy for your business is the hardest thing to do. Over the years pricing professionals have come up with metrics for your pricing efforts – and it’s called Price Index. The price index represents the average of...
Although the emergence of eCommerce has largely contributed to a faster and more successful businesses, from time to time some stumbling blocks appear. Believe it or no, but one of the most common ones is that there are a lot of retailers who have the wrong idea of...
The Internet changed the way business works in every possible way. The biggest one is creating e-commerce. This shifted shopping from offline to online and opened endless possibilities to companies. But all those opportunities brought competition, not just local, but global as well. Finding a way to compete with...
Doing business in today’s world is very hard, staying on top is even harder. It doesn’t matter what industry we’re talking about, because in all of them there’re many competitors that will do anything to get the customer. They are giving discounts, lowering prices whenever...
It is a very common mistake to think that dynamic pricing and price discrimination are the same thing. But they are not. The difference between the two is what they are based on. Dynamic pricing is based on market conditions at that given moment and on...
Doubtless, one of the most important thing in traditional commerce is the location of your store. Why is that? Well, because if you aren't located near your target group, you won’t sell enough products. But, when it comes to e-commerce, the story is different. In this...
Recent market volatility and heightened customer demands have increased the pressure on online retailers, from small to large businesses. Therefore, the importance of using the right competitor price monitoring tool has been accepted by many eCommerce professionals. Of course, with lots of players on the market...