You find a reseller advertising your product below MAP. Should you send a warning, investigate further, or escalate an existing case? The answer depends on whether the advertisement actually breaches your policy, what evidence you have, and the reseller’s history. This article explains how to distinguish...
Identical products are matched by comparing identifiers, model information, product attributes, pack sizes, variants, and other listing data. When exact identifiers are unavailable, matching systems evaluate combinations of signals to determine whether two listings represent the same product. Similar products require a different standard. They may...
The frequency at which you monitor competitor prices directly affects the quality and usefulness of the data we rely on for your pricing decisions. If you check too rarely, you may miss promotions or be in a position to react to price changes too late....
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Pricing intelligence is the process of collecting, organizing, and interpreting pricing-related market data so businesses can make better pricing decisions. Specifically in eCommerce, pricing intelligence includes competitor price monitoring, but on top of that it also includes tracking promotions, discounts, product availability, shipping costs, and seller...
Competitive intelligence (CI) is a broad term that encompasses multiple different aspects and activities, such as gathering data about competitors, customers, and market trends. Since it’s so vast, there are countless tools to choose from, each for a different purpose. We wrote this article to...
Consumer behavior has always shaped how businesses sell, but in today’s eCommerce environment, it’s changing faster than ever. Modern shoppers are more informed, demanding, and selective than ever before. They compare prices in real time, expect seamless experiences across devices, and value both convenience and...
Why Introductory Pricing Still Matters Shoppers today are more selective than ever. With numerous brands competing for attention, online retailers require strategies that lower barriers to purchase and generate immediate traction. That’s where introductory pricing comes in. At its core, introductory pricing means offering a product at...
Learn what MSRP means, how it differs from MAP, and why it matters in pricing, branding, and discount strategies across industries....
One thing is constant in eCommerce - fierce competition. Even the seemingly unique businesses will sooner or later face new competitors. In those situations, the price might be the only thing differentiating one business from another. Winning customers based solely on price may not be a...
Undercutting is rarely talked about openly, yet it's a crucial concept to understand as an online retailer, manufacturer, or eCommerce professional. In this article, we unveil the mysteries behind undercutting, show you how to react to it, and when to think about doing it....