The competition in eCommerce is harsh and dynamic, there's no denying it. Incredible speed of development makes keeping up with changes difficult and expensive. However, price leadership is a concept that may guide you through and over the competitive hurdles. eCommerce continues to reshape consumer behavior...
Most of your customers decide whether to buy your product based on the price alone. While they may not conduct too much research, they’re likely to check at least three competitors to check their prices, and if you fall back, they’ll go someplace else. The thing...
Once again, we discuss pricing strategies for eCommerce. How to choose the best one? What we know for sure is that you need to investigate your clients, competitors, and the market itself to be able to set up a favorable pricing strategy for your business. In...
Information is everything! In a world where nothing is certain having the right information is crucial for your success. Well-established pricing intelligence for retailers is one of the conditions that need to be fulfilled if you want to survive in a fast-growing, competitive environment of...
Doubtless, one of the most important thing in traditional commerce is the location of your store. Why is that? Well, because if you aren't located near your target group, you won’t sell enough products. But, when it comes to e-commerce, the story is different. In this...
Pricing intelligence is an irreplaceable part of today's successful business. Pricing competition has become hotter than ever due to massive growth in online retail that's driven by more and more customers. The transparency of eCommerce gives customers the ability to easily see which store has...