Tag: pricing strategy

Reading Time: 6 minutes

All businesses, from time to time, hit a wall. In those situations, you’re looking for a fast, yet an efficient solution that will spur the customer interest again. You might need a total rebranding, but let’s face it, no one will start with such drastic changes. In fact, most eCommerce businesses turn to a quick...
Reading Time: 5 minutes

It’s not easy when you try to enter a new market or start selling a product or service while your competitors are already offering something similar. There are a few ways to successfully perform this task, and perhaps the most common one is by a penetration pricing strategy. Market penetration pricing is thought to be...
Reading Time: 5 minutes

There was, probably, a moment in your life when you saw that amazing product announcement but the price was too high, so you said to yourself “ok, I will wait for a few months for the price to drop and then buy it”. On the other hand, if you are a tech enthusiast, you probably...
Reading Time: 5 minutes

You haven’t even properly started, and hard decisions need to be made. One of them is choosing the right pricing strategy. Now, you’ll usually hear that shoppers love lower prices. That’s not a lie, but is everyone really only looking for a cheap product? There are shoppers who are actually looking for exclusiveness, and that...
Reading Time: 7 minutes

Using psychology in pricing is not a new strategy. Retailers have always been using different tricks to ensure their products sell well. Over time, some Psychological Pricing Strategies showed better results than the others, and what was a good profit-making marketing and pricing strategy in the past, may not be so useful nowadays. It’s not...
Reading Time: 6 minutes

There is no doubt that price is the most important factor for consumers when buying a product. It’s no surprise that 60% of internet users in the U.S. agree that price is more important than brand when buying a product. So. the right pricing strategy is an essential part of a good business, but with...
Reading Time: 4 minutes

In overcrowded industries, making the selection among products becomes very challenging. Products are inevitably becoming more similar, therefore, the customers primarily distinguish them based on the price. Usually, the outcome of this situation is a price war. But, are price wars really inevitable, or is there a way to avoid them? One thing is certain...
Reading Time: 4 minutes

Setting the right price in online retail can be difficult and time-consuming, but a good pricing strategy plays an important role in the success of your online business. When trying to set the right price for your products, you have to bear in mind many factors, and overcome some basic challenges. However, if you manage...
Reading Time: 5 minutes

Information is everything! In a world where nothing is certain having the right information is crucial for your success. Well-established pricing intelligence for retailers is one of the conditions that need to be fulfilled if you want to survive in a fast-growing, competitive environment of online retailers. If you perform the price monitoring the right...
Reading Time: 4 minutes

Repricing, or a more popular synonym dynamic pricing is one of the most used terms in today’s business. However, when you google this term, you’ll find numerous posts, but very general ones. That’s why we decided to be on point. Knowing how it works it’s great, but you’ll agree that it’s equally important to understand where...

About Price2Spy Blog

This blog is a place for eCommerce professionals to discuss ideas, methodologies and strategies to compete more effectively in the ever more tightening world of online retail. We explore things like competitive price monitoring, competitor business intelligence, competitive pricing, and counter-intelligence in general.

Archives

Categories