Tag: pricing strategy

28 April 2022 - 12:21, by , in Best practices in price monitoring, Comments off
Reading Time: 5 minutes

Once again, we talk about the best pricing strategy for your shop, whether you are a manufacturer or a retailer. How to choose one? What we know for sure is that you need to investigate your clients, competitors, and the market itself to be able to set up a favorable pricing strategy for your business. ...
16 December 2021 - 14:16, by , in Best practices in price monitoring, Comments off
Reading Time: 5 minutes

If we asked you who your competitors are, would you know the answer? The answer would probably be something along the lines – companies from the same branch, that are selling similar products at a similar price. That’s correct, but not completely. We can already see you clutching your head thinking that you have again...
18 November 2021 - 15:40, by , in Best practices in price monitoring, Comments off
Reading Time: 6 minutes

Charging every customer of yours a different price for the same product – sounds like a crazy idea, right? Perhaps unnecessary? Overboard? Don’t worry if those adjectives are the first ones that came to your mind when you read the first sentence. You’re not completely wrong. Let us explain what price discrimination is all about. ...
12 November 2021 - 9:19, by , in Best practices in price monitoring, Comments off
Reading Time: 6 minutes

The first association with the adjective “sticky” is usually connected to food (or sticky notes if you are a student), but yes, that’s right, prices can be sticky too. Sticky prices mean exactly what they sound like – they resist moving or changing. Since the eCommerce world revolves around dynamic prices, it’s clear that having...
28 October 2021 - 14:01, by , in Best practices in price monitoring, Comments off
Reading Time: 5 minutes

Target return pricing is a strategy that is used to set the product price based on the expected rate of return on the investment. Or in other words, it’s the profit that the firm can expect in the future from a certain investment. But wait, don’t get so easily scared away! We promise it’s not...
Reading Time: 4 minutes

Pricing is the backbone of the eCommerce industry. Every day, and even every hour billions of prices around the world are changing, and that process is known as repricing. The reasons behind fluctuating prices are numerous – change in demand, change in competitor prices, overall market conditions, and so on. Even though repricing is not...
Reading Time: 5 minutes

Did you know that charging more can increase your sales? It’s a common belief that your sales will roar if you lower your prices, but is this a sustainable solution on the long track? How about the opposite strategy- raising prices can bring you some benefits if you do it the right way – and...
18 May 2021 - 14:23, by , in Guest post, No comments
Reading Time: 6 minutes

The ingredient that successful business owners add to their success recipe is “Pricing”! Though several other factors are contributing towards the upliftment of a business, the most important be the pricing of a product. It is given much importance because this is one such factor that contributes towards the sustainability of your business. There is...
Reading Time: 6 minutes

All businesses, from time to time, hit a wall. In those situations, you’re looking for a fast, yet an efficient solution that will spur the customer interest again. You might need a total rebranding, but let’s face it, no one will start with such drastic changes. In fact, most eCommerce businesses turn to a quick...
Reading Time: 5 minutes

It’s not easy when you try to enter a new market or start selling a product or service while your competitors are already offering something similar. There are a few ways to successfully perform this task, and perhaps the most common one is by a penetration pricing strategy. Market penetration pricing is thought to be...

About Price2Spy Blog

This blog is a place for eCommerce professionals to discuss ideas, methodologies and strategies to compete more effectively in the ever more tightening world of online retail. We explore things like competitive price monitoring, competitor business intelligence, competitive pricing, and counter-intelligence in general.

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