Author: Marijana Bjelobrk

online brand protection

Brand Protection in the Age of AI-Generated Threats: What eCommerce Brands Need to Know

July 31, 2025 in Best practices in price monitoring
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Reading Time: 5 minutes

In 2023 alone, more than 88% of consumers encountered counterfeit products online, and many didn’t realize it until after the purchase was made. Meanwhile, AI-generated threats ranging from deepfakes to fake reviews have escalated faster than most brands expected. What were once marginal risks are...

How to Start Optimizing Your Pricing Strategy?

Pricing Strategy Optimization: How to Use Data Analytics to Win More Sales

May 29, 2025 in Best practices in price monitoring
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Reading Time: 4 minutes

Setting the right price for a product has always been a challenge, and in today’s digital market, that challenge has only intensified. With fluctuating demand, razor-thin margins, and constantly shifting competitor prices, making the wrong pricing move isn’t just a missed opportunity - it can...

Consumer Decision-Making Process

Guiding the Consumer Decision-Making Process Through Strategic Price Monitoring

May 01, 2025 in Best practices in price monitoring
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Reading Time: 4 minutes

Understanding the Customer Mindset Whether it’s comparing headphones on Amazon or checking local grocery delivery apps for the best deals, consumers today are more informed — and more price-conscious — than ever before. Their path to purchase is filled with moments of evaluation, hesitation, and persuasion....