Black Friday & Cyber Monday 2025 | eCommerce Professionals Guide
Black Friday and Cyber Monday are one of the most important events for eCommerce professionals. Learn how to get the most out of it....
Author: Marijana Bjelobrk
Understanding Online Consumer Behaviour: What It Means for Your Pricing and Monitoring Strategy
Consumer behavior has always shaped how businesses sell, but in today’s eCommerce environment, it’s changing faster than ever. Modern shoppers are more informed, demanding, and selective than ever before. They compare prices in real time, expect seamless experiences across devices, and value both convenience and...
Cost-Plus Pricing: A Simple Formula With Complex Consequences
For decades, cost-plus pricing has been one of the most widely used methods for setting product prices. At first glance, it’s straightforward: calculate how much something costs you to produce or acquire, add a markup, and sell it. Many companies, from small eCommerce shops to...
How Top eCommerce Retailers Use Category Management to Boost Sales – 8 Proven Steps
If shoppers can’t find what they’re looking for quickly, they leave. Retailers can lose double-digit percentages of potential sales when navigation and category structure are poor. For eCommerce, where competition is only a click away, a weak category structure can be the difference between growth...
Supply & Demand in eCommerce: A Practical Playbook (Not a Textbook)
Most eCommerce professionals don’t need another economics lecture. You already know that supply and demand matter. What’s harder is translating those curves from a textbook into everyday decisions - when to raise prices, when to discount, and how to stop stockouts from killing sales. This guide...
Introductory Pricing – A Strategic Guide for eCommerce Professionals
Why Introductory Pricing Still Matters Shoppers today are more selective than ever. With numerous brands competing for attention, online retailers require strategies that lower barriers to purchase and generate immediate traction. That’s where introductory pricing comes in. At its core, introductory pricing means offering a product at...
Price Calculation in eCommerce: How Brands and Retailers Should Approach It Differently
Price calculation in eCommerce isn't just about applying a formula. Price calculation is about aligning pricing with your business model, customer expectations, and competitive position. While both brands and retailers operate in the same digital ecosystem, their approaches to pricing are often fundamentally different. This article...
Brand Protection in the Age of AI-Generated Threats: What eCommerce Brands Need to Know
In 2023 alone, more than 88% of consumers encountered counterfeit products online, and many didn’t realize it until after the purchase was made. Meanwhile, AI-generated threats ranging from deepfakes to fake reviews have escalated faster than most brands expected. What were once marginal risks are...
Minimum Advertised Price (MAP): The Complete Guide for Brands
Price visibility plays a major role in shaping how customers perceive your brand. When prices are inconsistent across online and offline channels, it can lead to confusion and harm brand value. For companies that sell through multiple retailers, Minimum Advertised Price (MAP) offers a way...
eCommerce Price Monitoring: A Complete Guide for Online Retailers
One thing is constant in eCommerce - fierce competition. Even the seemingly unique businesses will sooner or later face new competitors. In those situations, the price might be the only thing differentiating one business from another. Winning customers based solely on price may not be a...