Author: Marijana Bjelobrk

price analysis

Mastering Price Analysis: Boosting eCommerce Profits with Strategic Insights

June 05, 2024 in Best practices in price monitoring
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Reading Time: 5 minutes

A well-thought-out pricing strategy is based on a thoroughly conducted price analysis. Not only do price changes influence consumer behavior but also directly impact the bottom line. This is why it is crucial to have as much pricing data when making pricing decisions. In this article we...

dynamic ticket pricing

How Did Dynamic Ticket Pricing Become a Subject of Investigation?

April 18, 2024 in Best practices in price monitoring
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Reading Time: 4 minutes

Entertainment destinations, theme parks, music festivals, and sporting events, attract millions of visitors yearly. The entertainment industry is a major contributor to the global economy, generating billions of dollars in revenue annually. According to Statista, the media and entertainment market value reached 2.32 trillion U.S....

dynamic pricing in the airline industry

The turbulence of dynamic pricing in the airline industry

March 14, 2024 in Best practices in price monitoring
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Reading Time: 4 minutes

The airline industry operates in a dynamic environment influenced by factors such as fuel costs, demand fluctuations, competition, and economic conditions. Airlines have adopted dynamic pricing strategies in this ever-changing landscape to optimize revenue and enhance profitability. Dynamic pricing involves adjusting ticket prices based on...