Author: Marijana Bjelobrk

Unlocking Profitable Strategies with Price Segmentation in eCommerce

August 31, 2023 in Best practices in price monitoring
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Reading Time: 3 minutes

In the eCommerce world, staying ahead of the competition requires more than just offering a great product. Pricing, a critical element in any sales strategy, plays a pivotal role in attracting customers, driving conversions, and ultimately, boosting profits. One effective strategy that has been gaining...

Value Based Pricing – A Customer-Focused Method

June 15, 2023 in Best practices in price monitoring
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Reading Time: 7 minutes

The customer-focused business model has evolved alongside societal and technological changes, and it continues to grow as businesses adapt to changing customer expectations and behaviors. Today, customer-centricity is considered a fundamental aspect of successful business strategies across industries. The customer-focused business model has evolved over time,...