Author: Marijana Bjelobrk

dynamic pricing in the airline industry

The turbulence of dynamic pricing in the airline industry

March 14, 2024 in Best practices in price monitoring
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Reading Time: 4 minutes

The airline industry operates in a dynamic environment influenced by factors such as fuel costs, demand fluctuations, competition, and economic conditions. Airlines have adopted dynamic pricing strategies in this ever-changing landscape to optimize revenue and enhance profitability. Dynamic pricing involves adjusting ticket prices based on...

Value Based Pricing – A Customer-Focused Method

June 15, 2023 in Best practices in price monitoring
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Reading Time: 7 minutes

The customer-focused business model has evolved alongside societal and technological changes, and it continues to grow as businesses adapt to changing customer expectations and behaviors. Today, customer-centricity is considered a fundamental aspect of successful business strategies across industries. The customer-focused business model has evolved over time,...

Category Management in eCommerce: Maximizing Sales and Improving Customer Experience

May 04, 2023 in Best practices in price monitoring
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Reading Time: 5 minutes

Category management is a crucial process for an eCommerce business involving organizing and managing groups of related products to maximize sales and improve customer experience. Category management is not a one-time implementation. It is an ongoing process that requires a deep understanding of the marketplace...