Category: Best practices in price monitoring

Reading Time: 5 minutes

It’s not easy when you try to enter a new market or start selling a product or service while your competitors are already offering something similar. There are a few ways to successfully perform this task, and perhaps the most common one is by a penetration pricing strategy. Market penetration pricing is thought to be...
Reading Time: 5 minutes

There was, probably, a moment in your life when you saw that amazing product announcement but the price was too high, so you said to yourself “ok, I will wait for a few months for the price to drop and then buy it”. On the other hand, if you are a tech enthusiast, you probably...
Reading Time: 5 minutes

You haven’t even properly started, and hard decisions need to be made. One of them is choosing the right pricing strategy. Now, you’ll usually hear that shoppers love lower prices. That’s not a lie, but is everyone really only looking for a cheap product? There are shoppers who are actually looking for exclusiveness, and that...
Reading Time: 4 minutes

Not many terms cause the amount of confusion like the price point. Most of the time, people are not sure if they should use price point or simply “price” to describe what they have in mind. Price is a wider term than price point, and to a certain extent, these two terms can be even...
Reading Time: 4 minutes

Let’s talk about a topic that’s not so pleasant. Competition. It doesn’t matter if you’re a brand or a retailer, or even the industry sector that you’re a part of. Competition is present everywhere. The business goals may differ from company to company, but the common ground is the same – being better than competitors....
Reading Time: 7 minutes

Using psychology in pricing is not a new strategy. Retailers have always been using different tricks to ensure their products sell well. Over time, some Psychological Pricing Strategies showed better results than the others, and what was a good profit-making marketing and pricing strategy in the past, may not be so useful nowadays. It’s not...
Reading Time: 4 minutes

New beginnings are not always easy. Even when the new market is not oversaturated, making your way around it can be challenging. However, having the help of a price monitoring tool will make this a less bumpy road.  Price monitoring tool has become indispensable for retailers and brands. The reason for such growing interest lies...
Reading Time: 2 minutes

Price2Spy, an online price monitoring tool, has once again found its place in G2’s Spring 2021 Report among fierce competition.  What makes us especially proud is the fact that our Relationship index has increased! The Relationship index consists of several factors such as the Ease of doing business with, Quality of support, and the Likelihood...
Reading Time: 6 minutes

There is no doubt that price is the most important factor for consumers when buying a product. It’s no surprise that 60% of internet users in the U.S. agree that price is more important than brand when buying a product. So. the right pricing strategy is an essential part of a good business, but with...
Reading Time: 4 minutes

In overcrowded industries, making the selection among products becomes very challenging. Products are inevitably becoming more similar, therefore, the customers primarily distinguish them based on the price. Usually, the outcome of this situation is a price war. But, are price wars really inevitable, or is there a way to avoid them? One thing is certain...
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About Price2Spy Blog

This blog is a place for eCommerce professionals to discuss ideas, methodologies and strategies to compete more effectively in the ever more tightening world of online retail. We explore things like competitive price monitoring, competitor business intelligence, competitive pricing, and counter-intelligence in general.

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