The Essential eCommerce Toolkit – Must-Have Tools for 2024
A list of essential tools for every eCommerce business. See if you have all the bases covered for you online selling endeavor. ...
Best practices in price monitoring
Dynamic Pricing: Benefits, Strategies, and Examples
Dynamic pricing is a hot eCommerce topic that is taking the industry by storm and highly depends on variable factors such as demand, supply, customer behavior, and seasonality, all of which must be continuously monitored to stay on top of the market. Among numerous pricing strategies...
How Did Dynamic Ticket Pricing Become a Subject of Investigation?
Entertainment destinations, theme parks, music festivals, and sporting events, attract millions of visitors yearly. The entertainment industry is a major contributor to the global economy, generating billions of dollars in revenue annually. According to Statista, the media and entertainment market value reached 2.32 trillion U.S....
Addressing the Most Common Misconceptions and Concerns About Dynamic Pricing
In this article, we aim to debunk some of the most common myths and misconceptions that circulate around dynamic pricing....
The turbulence of dynamic pricing in the airline industry
The airline industry operates in a dynamic environment influenced by factors such as fuel costs, demand fluctuations, competition, and economic conditions. Airlines have adopted dynamic pricing strategies in this ever-changing landscape to optimize revenue and enhance profitability. Dynamic pricing involves adjusting ticket prices based on...
Searching for and matching products on Google Shopping without GTIN/EAN/UPC
Google shopping has recently introduced a radical change to their search functionality by removing the possibility to find products through GTIN search. Learn how you can overcome this issue....
Price Discrimination – Three Degrees With Real-Life Examples
Charging every customer of yours a different price for the same product - sounds like a crazy idea, right? Perhaps unnecessary? Overboard? Don’t worry if those adjectives are the first ones that came to your mind when you read the first sentence. You’re not completely wrong....
The Ultimate Guide to Product Pricing – Key Factors to Consider
Product pricing is one of the most complex decisions for companies to make when launching a new product, entering a new market, or increasing their share in the current market. Many types of pricing strategies are present in the business world. In the sea of...
Net price – is it the best price for an eCommerce business?
Once again, we discuss pricing strategies for eCommerce. How to choose the best one? What we know for sure is that you need to investigate your clients, competitors, and the market itself to be able to set up a favorable pricing strategy for your business. In...
Factors to consider when implementing everyday low pricing
Low prices every day seem like every customer’s dream come true. Which customer would say no to lower pricing over the whole year?! Even if you’re not so into pricing strategies, we’re sure this sounds like a very tempting offer from a customer standpoint. But, the...