Tag: big data

9 June 2021 - 13:49, by , in Guest post, No comments
Reading Time: 8 minutes

Big Data. Unless you’ve been on a digital cleanse (since 2005) you will have heard this term being bandied about. But what is it? And how can businesses use data effectively to drive successful decision-making? “I Hear You’re Pregnant?” Imagine receiving the news of your pregnancy from your local department store. That’s exactly what happened...
Reading Time: 2 minutes

Although big data and customer analysis are opening new opportunities in eCommerce for quite some time now, troubles regarding product matching are still very present. Product matching is a form of data analysis widely used in eCommerce since it’s of great importance for companies, both internally and externally. But what actually is product matching? Generally speaking,...
Reading Time: 3 minutes

Although the emergence of eCommerce has largely contributed to a faster and more successful businesses, from time to time some stumbling blocks appear. Believe it or no, but one of the most common ones is that there are a lot of retailers who have the wrong idea of who their main competitors are. The main...
Reading Time: 5 minutes

“It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.” These were the words that Sir Arthur Conan Doyle used back in 1887. when writing the first Sherlock Holmes book. The importance of having the right information before making...
Reading Time: 3 minutes

Big data is a very popular term in IT and business today, but what does it really mean. Well, Big Data are data sets that are so big that traditional data processing softwares can’t manipulate them. But that massive amount of data can be used to deal with business problems in a way companies weren’t able...

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This blog is a place for eCommerce professionals to discuss ideas, methodologies and strategies to compete more effectively in the ever more tightening world of online retail. We explore things like competitive price monitoring, competitor business intelligence, competitive pricing, and counter-intelligence in general.

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