If you're working in the eCommerce marketing industry, you're likely familiar with the term "channel marketing." But what is channel marketing, and how does it relate to eCommerce? In a nutshell, channel marketing is a way to reach consumers through multiple channels (such as online,...
Source Having a separate bank account for your online business helps you manage and segregate your money from your ones. You have previously visited a local conventional bank to open an account. Today, however, more small company owners are resorting to online banking systems with...
The e-Commerce industry is rapidly changing, and with it comes a need for businesses to stay ahead of the curve by optimizing their logistics strategies. Unfortunately, many businesses fail to meet these expectations due to inefficient management of their e-commerce logistics challenges. A recent survey found...
When studying marketing mix, you will learn that out of all elements, 4Ps or even 7Ps, only one element directly generates revenue. Now, can one P be more significant than others in the marketing mix? Can you create a good marketing strategy without considering each P...
Source: depositphotos.com In the era of practically unlimited online choice, it can be extremely difficult to stand out and convert visitors, even when you have a superior product or service. Customers tend to bounce quickly when they visit a website for the first time...
Online purchase dynamics have revolutionized today’s payment methods. What was once the occasional electronic online payment is now the norm regardless of whether customers are acquiring services or items. One-click purchases, credit card number storage, or financial landing pages for quick purchases facilitate low-friction buying....
An eCommerce business is not different from any other type of business. The company doesn't need face-to-face transactions because everything is done online. However, the processes are quite identical to other organizations. eCommerce business owners need to check the stocks of their products, ensure that the...
If you've ever talked about digital marketing techniques, you've probably heard the term SEO. You probably know that SEO is a digital marketing technique that has something to do with search engines. But what is SEO? This article will explain the importance of SEO and...
The aim of a successful marketing strategy is to result in more purchases and little to no cart abandonments. Effective promotion strategies make your audience absorb your message, get familiar with your brand, and eventually make a purchase. It takes perseverance and a diversity of...
The only way to figure out how good you’re doing is to compare yourself to your closest competitors. This way, you’ll get a sense of direction, and even get an early warning sign that you need to introduce some changes. Still, how does one do...