The Next Level of Personalization: Dynamic Pricing Personalization in eCommerce
Learn how to use dynamic pricing algorithms to enhance your personalization strategy in eCommerce....
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Undercutting: How to React to it & When to Think About Doing it
Undercutting is rarely talked about openly, yet it's a crucial concept to understand as an online retailer, manufacturer, or eCommerce professional. In this article, we unveil the mysteries behind undercutting, show you how to react to it, and when to think about doing it....
Competitive Pricing | Definition, Tips, and Examples
Competitive pricing is a pricing strategy where a business sets the price of its products based on their competitors’ prices. Learn all you need to know about it and how painlessly it can be implemented into your own store....
Online Retail: The Easy-to-Understand Explanation
Confused by the terms around online retail? Learn what online retail is and how it differs from commonly mixed up terms....
Purchase Decision Process: Sell More by Understanding Your Customers
Prices impact the customer’s purchase decision process at all the stages of their journey. Pricing considerations are present throughout all the parts of the purchasing funnel—top, middle, and bottom. Sellers need to understand the fact that the customer’s purchase decisions aren’t linear and at times...
Buyer’s Remorse in eCommerce: What is it, Why it Happens, and How to Avoid it
Buyer's remorse is the feeling of regret or dissatisfaction that a person experiences after making a purchase. The more impulsive the purchasing decision was, the likelier it is that a sense of regret will occur. ...
6 Psychological Pricing Strategies With Examples
Using psychology in pricing is not a new strategy. Retailers have always been using different tricks to ensure their products sell well. Over time, some Psychological Pricing Strategies showed better results than others, and what was a good profit-making marketing and pricing strategy in the...
eCommerce Price Tracker – What It Is and How It Works
Working in a fast-changing and competitive environment like eCommerce is becoming increasingly difficult. It’s hard to keep pace with all the competitors out there trying to sell as much as they can and using many different ways to do so. You have to prepare and arm...
Ecommerce Automation – What Should You Automate and Why?
From saving time and improving efficiency to reducing human errors and streamlining workflows. Learn the key benefits of eCommerce automation....
Price Testing Methods – The Complete Guide
It is never easy to set the right price and in a price-sensitive society like ours, if you don’t do it right, your business will be in some trouble. This is the key reason why you need to always carry out price testing, before jumping...