Underestimating the importance of brand copy can be a huge mistake. Your copy helps people form an opinion about your brand. Therefore, it is incredibly valuable. A copy creates a bridge between you and your potential customers. That bridge allows you to approach consumers and convince them that you...
This holiday season is set to be unlike any other in the past. Everyone eagerly awaits the holiday season in the hope that it will increase sales and at least partially mitigate the effects of the Covid-19 crisis. That is precisely why eCommerce waters have been...
During 10 years in business, Price2Spy has always advocated a comprehensive approach in price monitoring. This means that we often draw customers' attention to the fact that the product price is not the only reason for their success or failure. The price factor certainly plays...
Price comparison has been a topic of interest for economists for hundreds of years. Although numerous methods have emerged over time, it is still impossible to point one out as universal and the best. The appearance of price monitoring tools has made the choice even...
Did you ever browse an e-commerce store, place items in the shopping cart, yet did not go through with buying them? And did you notice that you see that store's ads on Facebook afterward? If yes, then chances are, you have been on the receiving end of retargeted...
Who wouldn't want to have evidence of competitor's price changes? Of course, everyone working in the eCommerce sector tends to monitor the competition, but that's not always easy. You for sure have found yourself in the situation where you’ve spotted a price change (or a price...
Starting a business now is easier than ever, but at the same time, that means that the competition is also fiercer than ever. One of the biggest struggles for today's’ business is to find a way to be a step ahead of the competition. That...
The pandemic stirred up eCommerce waters. Customer behavior and customer relationship suddenly became more important than ever and we've been overwhelmed with different research regarding this topic. While customer behavior received huge attention, one sphere was left less-documented - how the relationship between brands and...
eCommerce is one of the most competitive markets, therefore the changes are happening almost on a daily basis. Websites are trying their best to outsmart the competition, and one of the ways of doing it is by trying to prevent automated price monitoring. A...
Did you know that businesses in the US lose $75 billion a year due to poor customer support? Probably you didn't. So, it's fair to assume that outstanding customer support became a true game-changer. High-level customer service sustains customer loyalty and customer retention rates. Eventually, that means...