The Role of Product Data in Pricing Strategies
Across industries, product data enables businesses to be proactive rather than reactive in their pricing strategies. Learn the best approach to get relevant competitor product data efficiently....
pricing strategies Tag
How to Effectively Implement Discount Pricing Without Hurting Your Profit Margins
Offering discount pricing can feel like a double-edged sword for many businesses. On one hand, you want to attract customers and stay competitive in the market. On the other, you are worried about shrinking profit margins and devaluing the brand. It is a delicate balance...
How to Set Pricing Objectives for Growth in Online Retail
Price is not the key differentiator, it's the strategy behind price that matters, said Robert J. Dolan, the Baker Foundation Professor at Harvard Business School whose major research interests are product policy and pricing. To differentiate your business via pricing strategy you must set your...
Price Management | Beginner’s Guide
Price management isn't just about setting a price and hoping for the best. It's a dynamic, multifaceted strategy that involves understanding costs, customer perceptions, market conditions, and competitive landscapes. Effective price management can make or break an online business, affecting everything from profit margins to...
Channel-Based Pricing for Retailers: Setting Prices on Different Channels
Channel-based pricing means differentiating your pricing strategies between channels on which you sell your products. However, it doesn’t necessarily have to mean one strategy for one channel. You can, for example, employ only two different strategies on 4 channels of sale. This decision depends on numerous...
Captive Pricing
What is captive pricing and what sellers should use it and on what types of products? Let's find out!...
How a pricing engine can help you increase eCommerce sales
AI-powered pricing engines are becoming a must-have tool for all eCommerce, marketing, and pricing professionals, especially in the B2C sector. In this article, we explain what they are, what their purpose is, and what distinguishes the good from the bad ones....
eCommerce Pricing Models: A Guide for Pricing Managers
In eCommerce, well-thought-out pricing strategies are crucial when it comes to meeting your sales goals. From attracting customers to maximizing profits, choosing the right pricing model is crucial for businesses aiming to thrive in competitive markets. In this guide, we'll look into various pricing models tailored...
Price Segmentation in eCommerce – A Method for Unlocking Higher Profits
In the eCommerce world, staying ahead of the competition requires more than just offering a great product. Pricing, a critical element in any sales strategy, is the most (or one of the most) important factor for attracting customers, driving conversions, and ultimately, boosting profits. Price segmentation is...
The Ultimate Guide to Product Pricing – Key Factors to Consider
Product pricing is one of the most complex decisions for companies to make when launching a new product, entering a new market, or increasing their share in the current market. Many types of pricing strategies are present in the business world. In the sea of...
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