pricing strategies Tag

eCommerce Pricing Models: A Guide for Pricing Managers

June 07, 2024 in Best practices in price monitoring
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Reading Time: 5 minutes

In eCommerce, well-thought-out pricing strategies are crucial when it comes to meeting your sales goals. From attracting customers to maximizing profits, choosing the right pricing model is crucial for businesses aiming to thrive in competitive markets. In this guide, we'll look into various pricing models tailored...

Price Segmentation in eCommerce – A Method for Unlocking Higher Profits

June 05, 2024 in Best practices in price monitoring
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Reading Time: 3 minutes

In the eCommerce world, staying ahead of the competition requires more than just offering a great product. Pricing, a critical element in any sales strategy, is the most (or one of the most) important factor for attracting customers, driving conversions, and ultimately, boosting profits. Price segmentation is...

multi channel pricing strategy

Channel-Based Pricing for Retailers: Setting Prices on Different Channels

August 06, 2023 in Best practices in price monitoring
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Reading Time: 9 minutes

Channel-based pricing means differentiating your pricing strategies between channels on which you sell your products. However, it doesn’t necessarily have to mean one strategy for one channel. You can, for example, employ only two different strategies on 4 channels of sale. This decision depends on numerous...