Channel-based pricing means differentiating your pricing strategies between channels on which you sell your products. However, it doesn’t necessarily have to mean one strategy for one channel. You can, for example, employ only two different strategies on 4 channels of sale. This decision depends on numerous...
AI-powered pricing engines are becoming a must-have tool for all eCommerce, marketing, and pricing professionals, especially in the B2C sector. In this article, we explain what they are, what their purpose is, and what distinguishes the good from the bad ones....
In eCommerce, well-thought-out pricing strategies are crucial when it comes to meeting your sales goals. From attracting customers to maximizing profits, choosing the right pricing model is crucial for businesses aiming to thrive in competitive markets. In this guide, we'll look into various pricing models tailored...
In the eCommerce world, staying ahead of the competition requires more than just offering a great product. Pricing, a critical element in any sales strategy, is the most (or one of the most) important factor for attracting customers, driving conversions, and ultimately, boosting profits. Price segmentation is...
Product pricing is one of the most complex decisions for companies to make when launching a new product, entering a new market, or increasing their share in the current market. Many types of pricing strategies are present in the business world. In the sea of...
In the ever-evolving landscape of business, pricing strategies stand as a fundamental pillar of success. In a world where consumers are constantly bombarded with choices, how do businesses ensure that their products or services not only stand out but also drive revenue? The answer lies in...
Walmart and Target - two major players in the retail industry, each with a substantial market share and a large customer base. Here, we will try to unriddle does Target match Walmart's prices and its pricing tactics. Retail market competitiveness plays a significant role in shaping...
The key to success in the eCommerce business is the right price. Prices are going up and down constantly, and how it’s set will determine your position on the market. The right price is the one that drives the most customers and ensures your profitability...
When studying marketing mix, you will learn that out of all elements, 4Ps or even 7Ps, only one element directly generates revenue. Now, can one P be more significant than others in the marketing mix? Can you create a good marketing strategy without considering each P...
No matter if you have the best product or service in the world, if you don't have solid marketing and pricing strategies you may be doomed in the current competitive world. When determining a product or brand's offer as a key component of the marketing...