Author: Cahide Gunes Pakay

3 Effective Steps to Build Brand/Service Awareness on the Market

July 27, 2016 in Best practices in price monitoring
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Reading Time: 2 minutes

After an explosion in the number of brands and communication channels, it is getting harder to build strong brand awareness in the ever-changing market conditions. Moreover, similar products and services in many industries make more difficult to protect existing brands' permanency. That is why understanding...

Earning the Customers’ Trust: Secret of a Successful Business

July 13, 2016 in Best practices in price monitoring
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Reading Time: 2 minutes

A successful business is based on one simple concept: trust.  However; it is an unavoidable fact that earning this trust is not so easy. Especially, earning this trust as an online merchant is a big deal. The importance of trust If you ask any salesperson if there is any weapon more powerful from pricing, most...