Price visibility plays a major role in shaping how customers perceive your brand. When prices are inconsistent across online and offline channels, it can lead to confusion and harm brand value. For companies that sell through multiple retailers, Minimum Advertised Price (MAP) offers a way...
Learn what MSRP means, how it differs from MAP, and why it matters in pricing, branding, and discount strategies across industries....
One thing is constant in eCommerce - fierce competition. Even the seemingly unique businesses will sooner or later face new competitors. In those situations, the price might be the only thing differentiating one business from another. Winning customers based solely on price may not be a...
Discover what makes MAP monitoring a hidden risk no brand or manufacturer can afford to ignore. Stop harming your brand perception....
Learn how to use dynamic pricing algorithms to enhance your personalization strategy in eCommerce....
What is captive pricing and what sellers should use it and on what types of products? Let's find out!...
Setting the right price for a product has always been a challenge, and in today’s digital market, that challenge has only intensified. With fluctuating demand, razor-thin margins, and constantly shifting competitor prices, making the wrong pricing move isn’t just a missed opportunity - it can...
Undercutting is rarely talked about openly, yet it's a crucial concept to understand as an online retailer, manufacturer, or eCommerce professional. In this article, we unveil the mysteries behind undercutting, show you how to react to it, and when to think about doing it....
Pricing has always been a strategic lever in retail, but in 2025, it's becoming the sharpest tool in a retailer’s kit. With rapid advancements in technology, increasingly price-sensitive consumers, and shifts in the global economy, pricing is no longer just a reflection of cost or...
Competitive pricing is a pricing strategy where a business sets the price of its products based on their competitors’ prices. Learn all you need to know about it and how painlessly it can be implemented into your own store....