Purchasing Power | A Complete Guide for Modern eCommerce Teams
Discover what purchasing power really means, how it shapes eCommerce pricing, and why understanding it leads to smarter decisions....
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Black Friday & Cyber Monday | Infographics for Online Retailers
One infographic each for both Black Friday and Cyber Monday. Ideal read for busy retailers who want last-minute quick tips at a glance....
Product Pricing: The Ultimate Guide on How to Set Product Prices
Dealing with product pricing is not a one-off thing. Setting attractive, yet sustainable prices requires data. Lots of it. With more data, the easier it is to defend your product pricing decisions. The goal of this article is to present you core concepts and frameworks when...
How Top eCommerce Retailers Use Category Management to Boost Sales – 8 Proven Steps
If shoppers can’t find what they’re looking for quickly, they leave. Retailers can lose double-digit percentages of potential sales when navigation and category structure are poor. For eCommerce, where competition is only a click away, a weak category structure can be the difference between growth...
Supply & Demand in eCommerce: A Practical Playbook (Not a Textbook)
Most eCommerce professionals don’t need another economics lecture. You already know that supply and demand matter. What’s harder is translating those curves from a textbook into everyday decisions - when to raise prices, when to discount, and how to stop stockouts from killing sales. This guide...
Snob Effect vs Bandwagon Effect: How Opposite Forces Shape Markets
The bandwagon effect drives people to buy because others already have, fueling industries like fashion, social media, and gadgets. The snob effect does the opposite: buyers avoid what’s too common, favoring exclusivity in luxury goods, art, and high-end cars. In both cases, the decision isn’t...
How to Apply the Right Price Formula in Your eCommerce Business
Comprehensive guide to price formulas in eCommerce, covering definitions, key factors, common methods, and step-by-step examples for profitability....
What Makes MAP Monitoring a Hidden Risk You Can’t Afford to Ignore?
Discover what makes MAP monitoring a hidden risk no brand or manufacturer can afford to ignore. Stop harming your brand perception....
The Next Level of Personalization: Dynamic Pricing Personalization in eCommerce
Learn how to use dynamic pricing algorithms to enhance your personalization strategy in eCommerce....
Undercutting: How to React to it & When to Think About Doing it
Undercutting is rarely talked about openly, yet it's a crucial concept to understand as an online retailer, manufacturer, or eCommerce professional. In this article, we unveil the mysteries behind undercutting, show you how to react to it, and when to think about doing it....