Big data is a very popular term in IT and business today, but what does it really mean. Well, Big Data are data sets that are so big that traditional data processing softwares can’t manipulate them. But that massive amount of data can be used to...
What is MAP monitoring and why is it important? Is it a type of price fixing? Who benefits from it, only brands or retailers or customers too? There are so many questions about it and in this post, we are going to explain them all. What...
The online market is the place to be when it comes to doing business today because it’s the easiest way to reach as many potential customers as possible with no boundaries in terms of time and place. Due to its popularity, it’s saturated with various...
In every store, you see signs that say “Buy one get one free”, “Buy this product and get a discount for that product”. The situation is the same at the fast-food restaurant “Buy meal deal, save $3”. Everywhere you look there are special offers, discounts...
It is a very common mistake to think that dynamic pricing and price discrimination are the same thing. But they are not. The difference between the two is what they are based on. Dynamic pricing is based on market conditions at that given moment and on...
Doubtless, one of the most important thing in traditional commerce is the location of your store. Why is that? Well, because if you aren't located near your target group, you won’t sell enough products. But, when it comes to e-commerce, the story is different. In this...
The number of online stores and products sold on the Internet is getting bigger day by day. Due to this, finding a match for your product on competitors’ websites can be nearly impossible sometimes. So, how do some retailers manage to find and monitor matches...
Have you ever left a full cart of stuff at cash register in a brick-and-mortar store? Probably not. Then why do hundreds of thousands of people do it at the online stores. This occurrence is very frequent in e-commerce and is referred to as shopping cart...
When the Internet was made public in the late 80s, many companies had seen it as an opportunity to do something big and make money fast. There were numbers of promising success stories, but shedload of them was never told due to the burst of...
Recent market volatility and heightened customer demands have increased the pressure on online retailers, from small to large businesses. Therefore, the importance of using the right competitor price monitoring tool has been accepted by many eCommerce professionals. Of course, with lots of players on the market...