Tag: email marketing

21 September 2021 - 13:13, by , in Guest post, Comments off
Reading Time: 4 minutes

The effectiveness of email marketing is in being able to leverage technologies and useful innovations. This is why it is crucial to investigate the different ways that AI can enhance a brand’s email marketing strategy.  AI has several innovative uses across different sectors and in marketing, but how does it directly affect email marketing? This...
31 August 2021 - 12:12, by , in Guest post, Comments off
Reading Time: 5 minutes

The business world has dramatically improved in recent years with the help of technology, much more so with the Covid 19 pandemic that ravaged the world last year. People have gradually adapted to online purchases. Today, every business owner who wants their business to flourish must find a way to advertise or market their product...
Reading Time: 5 minutes

Nowadays, coming up with something completely innovative in business really does seem like a daunting task. So, your train of thought should be different – it is not always necessary to try to be innovative, but instead to think of ways to connect with the existing customers. Why this connection is so important? One of...
Reading Time: 3 minutes

The online market is the place to be when it comes to doing business today because it’s the easiest way to reach as many potential customers as possible with no boundaries in terms of time and place. Due to its popularity, it’s saturated with various businesses and it’s of most importance to differentiate yourself from...

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This blog is a place for eCommerce professionals to discuss ideas, methodologies and strategies to compete more effectively in the ever more tightening world of online retail. We explore things like competitive price monitoring, competitor business intelligence, competitive pricing, and counter-intelligence in general.