Brand protection software is used for monitoring trademark violations, brand mentions, unauthorized marketplace listings, and even setting up anti-piracy measures. In the background the majority of these tools work by crawling different websites (e.g. marketplaces, social media, app stores, etc.) and then collect evidence and...
For brands selling online, controlling how your products are priced has never been more important—or more difficult. The reality is that even a single MAP violation on a marketplace can start a chain reaction of discounting, channel conflict, and long-term brand damage. That’s why we put...
Price visibility plays a major role in shaping how customers perceive your brand. When prices are inconsistent across online and offline channels, it can lead to confusion and harm brand value. For companies that sell through multiple retailers, Minimum Advertised Price (MAP) offers a way...
Discover what makes MAP monitoring a hidden risk no brand or manufacturer can afford to ignore. Stop harming your brand perception....
Unexpected circumstances in which the whole world found itself due to the pandemic, forced businesses to make numerous changes. Nevertheless, Amazon still sovereignly rules the eCommerce market. It doesn’t take much to create a seller profile and to start selling products. However, the true challenge...
Minimum Advertised Price - MAP (or Targeted price, RRP, MSRP etc.) is an agreement between suppliers and retailers that qualifies the lowest price at which each product can be advertised. This means that retailers can go above the specified price but not below it. Map policy can either be a policy imposed...
We are happy to announce a new detail added to the Targeted price module. This new addition is important for clients who monitor Targeted price violations. As you already know, before our newest release, all violations were in the same orange color, and it was...