Why Introductory Pricing Still Matters Shoppers today are more selective than ever. With numerous brands competing for attention, online retailers require strategies that lower barriers to purchase and generate immediate traction. That’s where introductory pricing comes in. At its core, introductory pricing means offering a product at...
Learn what MSRP means, how it differs from MAP, and why it matters in pricing, branding, and discount strategies across industries....
One thing is constant in eCommerce - fierce competition. Even the seemingly unique businesses will sooner or later face new competitors. In those situations, the price might be the only thing differentiating one business from another. Winning customers based solely on price may not be a...
Undercutting is rarely talked about openly, yet it's a crucial concept to understand as an online retailer, manufacturer, or eCommerce professional. In this article, we unveil the mysteries behind undercutting, show you how to react to it, and when to think about doing it....
Understanding the Customer Mindset Whether it’s comparing headphones on Amazon or checking local grocery delivery apps for the best deals, consumers today are more informed — and more price-conscious — than ever before. Their path to purchase is filled with moments of evaluation, hesitation, and persuasion....
Working in a fast-changing and competitive environment like eCommerce is becoming increasingly difficult. It’s hard to keep pace with all the competitors out there trying to sell as much as they can and using many different ways to do so. You have to prepare and arm...
Price scraping is the key step for automating the competitive intelligence gathering process. It saves time and reduces manual errors....
Competitor price tracking - everyone in the business knows what it is, but the question is how to perform it. As a business, and especially an eCommerce one, the biggest struggle is to outperform your competitors. Having a great product or service is only the first...
Let us walk you through some of the most important things you need to know before you decide to grow your business outside of your country's borders. Get answers to what is global pricing and more!...
The Internet changed the way businesses operate. The emergence of eCommerce back in the 1990s has proved to be a tectonic change. This shifted shopping from offline to online and opened endless possibilities to companies. Inevitably, fierce eCommerce competition was created. And it's not just local,...