Category: Best practices in price monitoring

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With ever-growing market competitiveness (mostly due to young, emerging online stores who try to make their way with cheap pricing, with extremely low margins) we have noticed a new phenomenon – prices going down on Friday evening, and up again on Monday early AM. During our visit to Pro Light + Sound trade show in...
19 December 2012 - 12:26, by , in Best practices in price monitoring, No comments
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  Are you aiming for the lowest price in the market? Want to share it with your customers and provide them with a clear proof of it? Thinking of showing your competitors’ prices on your own website? Not convinced that it’s a good idea? One might presume that consumers would be all in favor of...
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  The number of Price2Spy clients is growing fast, and we thought the following 2 stories might be of interest to you. Case 1 – making swift pricing decisions – online fashion retailer from Southern Europe When this client approached us, their business was suffering from their competitor’s frequent price changes, which were very difficult...
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In recent months more and more Price2Spy clients are monitoring how their competitors are doing on Google Shopping – since more and more consumers are turning to Google for a shopping comparison advice. However, some brand new stores seem to have taken the top Google Shopping positions in last couple of months. Sounds too cryptic?...
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There are 2 reliable indicators: 1) Are product descriptions on your competitor site identical to yours? Or, better to say, are they nearly identical, with several tiny wording twists? This is a standard technique used by smaller stores who want to save time on the copy. They do not copy/paste your content because that means...
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Since Price2Spy clients come from virtually all parts of the world, we have gathered some comparative data which can help analyze competitiveness of online stores worldwide. 1) US & Canada – US data can be somewhat misleading since big US stores are actually big global names, so their pricing applies not only to the US,...
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The more competitive eCommerce becomes, the more pricing strategies are being used by the retailers and brands. Of course, not every strategy is applicable for every business, but the bouncing price technique is especially questionable. Let’s explain why is that the case. What is a bouncing price technique? Well, as the name suggests, a bouncing...
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1. Identify killer products where it pays out to be the cheapest on the market. Then make sure you stay the cheapest. Your profits will suffer, but we will make up for it a bit later…Further, you will gain loads of new customers who will like you for your cheap offers. 2. Identify accompanying products...

About Price2Spy Blog

This blog is a place for eCommerce professionals to discuss ideas, methodologies and strategies to compete more effectively in the ever more tightening world of online retail. We explore things like competitive price monitoring, competitor business intelligence, competitive pricing, and counter-intelligence in general.

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