What is MAP monitoring and why is it important? Is it a type of price fixing? Who benefits from it, only brands or retailers or customers too? There are so many questions about it and in this post, we are going to explain them all. What...
The online market is the place to be when it comes to doing business today because it’s the easiest way to reach as many potential customers as possible with no boundaries in terms of time and place. Due to its popularity, it’s saturated with various...
Doing business in today’s world is very hard, staying on top is even harder. It doesn’t matter what industry we’re talking about, because in all of them there’re many competitors that will do anything to get the customer. They are giving discounts, lowering prices whenever...
It is a very common mistake to think that dynamic pricing and price discrimination are the same thing. But they are not. The difference between the two is what they are based on. Dynamic pricing is based on market conditions at that given moment and on...
Doubtless, one of the most important thing in traditional commerce is the location of your store. Why is that? Well, because if you aren't located near your target group, you won’t sell enough products. But, when it comes to e-commerce, the story is different. In this...
The number of online stores and products sold on the Internet is getting bigger day by day. Due to this, finding a match for your product on competitors’ websites can be nearly impossible sometimes. So, how do some retailers manage to find and monitor matches...
In today's world, typical shopping experience looks a lot different than it used to 10 years ago. Customer begins shopping in a store, than checks some information on the mobile phone, and in the end decides to finish the purchase online, using a laptop. This...
Have you ever left a full cart of stuff at cash register in a brick-and-mortar store? Probably not. Then why do hundreds of thousands of people do it at the online stores. This occurrence is very frequent in e-commerce and is referred to as shopping cart...
When the Internet was made public in the late 80s, many companies had seen it as an opportunity to do something big and make money fast. There were numbers of promising success stories, but shedload of them was never told due to the burst of...
What are URL parameters? Over the years we've had a lot of questions regarding monitoring product pages where prices change according to the selected criteria.When a price of a product on the product page depends on the chosen parameter (e.g. size, format, weight etc.), we call...