Online Retail: The Easy-to-Understand Explanation
Confused by the terms around online retail? Learn what online retail is and how it differs from commonly mixed up terms....
eCommerce businesses Tag
Every eCommerce Marketing Specialist Needs to Know These 5 Skills
If you're working in the eCommerce marketing industry, you're likely familiar with the term "channel marketing." But what is channel marketing, and how does it relate to eCommerce? In a nutshell, channel marketing is a way to reach consumers through multiple channels (such as online,...
Black Friday & Cyber Monday | eCommerce Professionals Guide
Black Friday and Cyber Monday are one of the most important events for eCommerce professionals. Learn how to get the most out of it....
Black Friday & Cyber Monday | Facts & Statistics You Need to Know
Black Friday and Cyber Monday unofficially mark the beginning of the holiday shopping spree. Get ready for it with our hand-picked facts and statistics you should know!...
Unravel the Shopify App Store – why do merchants need it?
Shopify is a cloud-based platform that has become the place to be for almost every eCommerce professional over the years. With more than 6 million users in over 100 countries, there is no doubt that it is an extremely popular platform. What has especially contributed...
10 Budget-Friendly eCommerce Promotion Ideas
A successful marketing strategy aims to result in more purchases and little to no cart abandonments. Effective promotion strategies make your audience absorb your message, get familiar with your brand, and eventually make a purchase. It takes perseverance and a diversity of marketing strategies to...
Top 5 E-commerce Upgrades Your Site Desperately Needs in 2024
E-commerce has been around for a solid 40 years. During all that time, the process of buying things online got a new dimension, so we can see ultra-modern websites and a wide range of possibilities to shop from the comfort of your home. Keeping in mind...
Market Penetration – Low-Risk eCommerce Business Growth Strategy
How to grow your business effectively with low risk? Different eCommerce professionals advocate different techniques and approaches. As the eCommerce market is risky and fast-paced, no matter what industry you belong to, more or less, you will face business changes, the way people buy online, the...
Price Segmentation in eCommerce – A Method for Unlocking Higher Profits
In the eCommerce world, staying ahead of the competition requires more than just offering a great product. Pricing, a critical element in any sales strategy, is the most (or one of the most) important factor for attracting customers, driving conversions, and ultimately, boosting profits. Price segmentation is...
Optimizing Inventory Management: Role of E-commerce and MDM Integration
The world of retail has undergone rapid transformation in the last decade or so, thanks to digitalization and the blooming e-commerce ecosystem. Today, efficient inventory management stands as a crucial pillar of success in the retail industry. Digital transformation has pushed retailers to seek innovative...