In the digital age, eCommerce businesses are constantly on the hunt for new ways to engage and retain customers. Virtual events can be one of the most effective ways to do this. In this article, we'll explore what a virtual event is and how it...
The continual and exponential growth of online shopping has been the biggest change in consumer shopping habits for decades. When Jeff Bezos launched Amazon in 1995, it was to a largely skeptical public. And although business looked on with mild interest, it was seen as...
What would the world be like without online shopping? The number of e-commerce websites has increased over the last few years, putting everything (literally!) at peoples' fingers. E-commerce is booming for a good reason—from buying clothes and everyday foods to electronics, setting up appointments, booking trips,...
Have you ever paused to consider the factors that influence what you buy? How about those that influence your customers to purchase from you rather than your competitors? Over 263 million Americans shop online, which accounts for 80% of the population. And 56.6%...
Whether you have your online store for some time or just starting your first adventure with eCommerce, you won’t succeed unless you can attract and keep your customers. While acquiring customers is essential, retaining them is more valuable. Customer Retention - Keeping Your Customers While customer acquisition...
With the increase in online business startups, it's natural to feel fear before starting your own online business. You must be looking for the best online marketing strategy tools to grow your business as the need for search engine optimization has increased. However, it takes...
Underestimating the importance of brand copy can be a huge mistake. Your copy helps people form an opinion about your brand. Therefore, it is incredibly valuable. A copy creates a bridge between you and your potential customers. That bridge allows you to approach consumers and convince them that you...
In economic terms, the COVID-19 pandemic has only confirmed what has been talked about over the years - eCommerce is increasingly paving the way in the business world. Thanks to the rapid development of technology, within a short period of time an emerging market of...
Consumer behavior is most commonly defined by a set of decisions and actions that influence purchasing behavior. Trying to understand what makes one customer purchase a particular product with respect to others is something that attracts the attention of marketers around the world. With the...
Worldwide expansion of the Internet and use of mobile devices around the globe is increasing online spending these past few years. Especially, gift-giving consumer holidays play a critical role when it comes to drive traffic into sales. While Easter is approaching, National Retail Federation (NRF)...