If shoppers can’t find what they’re looking for quickly, they leave. Retailers can lose double-digit percentages of potential sales when navigation and category structure are poor. For eCommerce, where competition is only a click away, a weak category structure can be the difference between growth...
The Internet changed the way businesses operate. The emergence of eCommerce back in the 1990s has proved to be a tectonic change. This shifted shopping from offline to online and opened endless possibilities to companies. Inevitably, fierce eCommerce competition was created. And it's not just local,...
Are you selling multiple products through one or multiple channels? If you are (or you have in the past), then you must be aware of the challenges that come with making decisions about prices for all those products. Also, there's a high chance you have...
You may have noticed a business opportunity and decided to open a brick-and-mortar store, an eCommerce platform, or both. Now, you are probably concerned with how to set up your prices, but you don't have enough resources (whether it be time, money, or something else) as...
This holiday season is set to be unlike any other in the past. Everyone eagerly awaits the holiday season in the hope that it will increase sales and at least partially mitigate the effects of the Covid-19 crisis. That is precisely why eCommerce waters have been...
Big data is a very popular term in IT and business today, but what does it really mean. Well, Big Data are data sets that are so big that traditional data processing softwares can’t manipulate them. But that massive amount of data can be used to...
For the last few years, e-commerce has gained tremendous importance due to the increase in the internet users, from small to large businesses. For that reason, exploring new markets and attracting new customers increase the pressure on retailers. So, this pressure pushes them to compete...
Hot shopping days of the year "Black Friday and Cyber Monday" happened couple of days ago and each of them are regarded as another record-breaking day of the year. Online shopping played a determining role in 2016 with its own surprises. According to Adobe Digital Insights...