The key to success in the eCommerce business is the right price. Prices are going up and down constantly, and how it’s set will determine your position on the market. The right price is the one that drives the most customers and ensures your profitability...
Learn what MSRP means, how it differs from MAP, and why it matters in pricing, branding, and discount strategies across industries....
Price comparison is a tried and true way to stay ahead of your competitors. Not only will you never fall behind, but you'll be able to gain an edge over your competition and anticipate key moments – price drops, price increases, promotions, and discounts. Before we...
The more competitive eCommerce becomes, the more pricing strategies are being used by the retailers and brands. Of course, not every strategy is applicable for every business, but the bouncing price technique is especially questionable. Let's explain why is that the case. What is a bouncing...
Shipping costs should be included in competitor price comparisons whenever they affect what customers ultimately pay. A lower advertised product price does not necessarily mean a cheaper offer, particularly when competitors apply different delivery charges. For retailers, this distinction matters because pricing decisions based solely on...
You find a reseller advertising your product below MAP. Should you send a warning, investigate further, or escalate an existing case? The answer depends on whether the advertisement actually breaches your policy, what evidence you have, and the reseller’s history. This article explains how to distinguish...
Your closest competitor sells a product for $95. You sell the same product for $99. Then their product goes out of stock. Should their $95 price still influence yours? Should you keep your price at $99, or does the stockout give you room to raise it? An out-of-stock...
Identical products are matched by comparing identifiers, model information, product attributes, pack sizes, variants, and other listing data. When exact identifiers are unavailable, matching systems evaluate combinations of signals to determine whether two listings represent the same product. Similar products require a different standard. They may...
Most pricing and category teams already collect competitor product data. The bigger question isn't whether to collect more data, but which data actually helps explain what's happening in the market. A lower price doesn't automatically require a response. It could be the result of a temporary...
The frequency at which you monitor competitor prices directly affects the quality and usefulness of the data we rely on for your pricing decisions. If you check too rarely, you may miss promotions or be in a position to react to price changes too late....