How to Apply the Right Price Formula in Your eCommerce Business
Comprehensive guide to price formulas in eCommerce, covering definitions, key factors, common methods, and step-by-step examples for profitability....
Price Calculation in eCommerce: How Brands and Retailers Should Approach It Differently
Price calculation in eCommerce isn't just about applying a formula. Price calculation is about aligning pricing with your business model, customer expectations, and competitive position. While both brands and retailers operate in the same digital ecosystem, their approaches to pricing are often fundamentally different. This article...
Brand Protection in the Age of AI-Generated Threats: What eCommerce Brands Need to Know
In 2023 alone, more than 88% of consumers encountered counterfeit products online, and many didn’t realize it until after the purchase was made. Meanwhile, AI-generated threats ranging from deepfakes to fake reviews have escalated faster than most brands expected. What were once marginal risks are...
RRP Explained: How Recommended Pricing Guides Retail Strategy
Learn what RRP price means, why it matters for retailers, and how it supports pricing consistency and margin protection....
Minimum Advertised Price (MAP): The Complete Guide for Brands
Price visibility plays a major role in shaping how customers perceive your brand. When prices are inconsistent across online and offline channels, it can lead to confusion and harm brand value. For companies that sell through multiple retailers, Minimum Advertised Price (MAP) offers a way...
Unlock the Secret Formula Behind Million-dollar eCommerce Brands
Entering the eCommerce space is one thing. Creating a brand worth millions of dollars? It's a completely different game. Although each company has a unique path, the most successful ones have a few tried-and-true tactics that have helped them become what they are. Let's dissect...
MSRP Meaning: What It Is and Why It Matters
Learn what MSRP means, how it differs from MAP, and why it matters in pricing, branding, and discount strategies across industries....
eCommerce Price Monitoring: A Complete Guide for Online Retailers
One thing is constant in eCommerce - fierce competition. Even the seemingly unique businesses will sooner or later face new competitors. In those situations, the price might be the only thing differentiating one business from another. Winning customers based solely on price may not be a...
What Makes MAP Monitoring a Hidden Risk You Can’t Afford to Ignore?
Discover what makes MAP monitoring a hidden risk no brand or manufacturer can afford to ignore. Stop harming your brand perception....
The Next Level of Personalization: Dynamic Pricing Personalization in eCommerce
Learn how to use dynamic pricing algorithms to enhance your personalization strategy in eCommerce....