Boost Revenue with Smarter Captive Pricing
What is captive pricing and what sellers should use it and on what types of products? Let's find out!...
Undercutting: How to React to it & When to Think About Doing it
Undercutting is rarely talked about openly, yet it's a crucial concept to understand as an online retailer, manufacturer, or eCommerce professional. In this article, we unveil the mysteries behind undercutting, show you how to react to it, and when to think about doing it....
The Role of Pricing Analytics in eCommerce Decision-making
In eCommerce, the pricing of the products (or services) isn’t a matter to take lightly. You need to evaluate the pricing according to the market trends, customer behavior, and competition. By taking care of pricing analytics in eCommerce, you can effectively increase sales, maximize profits, and...
Top Pricing Trends for 2025: How to Stay Competitive
Pricing has always been a strategic lever in retail, but in 2025, it's becoming the sharpest tool in a retailer’s kit. With rapid advancements in technology, increasingly price-sensitive consumers, and shifts in the global economy, pricing is no longer just a reflection of cost or...
Competitive Pricing | Definition, Tips, and Examples
Competitive pricing is a pricing strategy where a business sets the price of its products based on their competitors’ prices. Learn all you need to know about it and how painlessly it can be implemented into your own store....
Online Retail: The Easy-to-Understand Explanation
Confused by the terms around online retail? Learn what online retail is and how it differs from commonly mixed up terms....
How to analyze competitor product offerings?
Running a smart, profitable, and sustainable eCommerce business requires owners to know competitor product offerings. You can’t stand out if you don’t know what you are standing next to. If your products are too similar with nothing extra to offer, you are at the risk of becoming...
A Guide to Competitor Product Research for Online Sellers
Before customers click "Buy Now," they’ve likely compared prices, specs, and reviews across at least three other sellers. In fact, 81% of retail shoppers conduct online research before making a purchase, according to a GE Capital Retail Bank study. But when was the last time...
The Role of AI in Predicting Consumer Demand for Smarter Pricing Strategies
Have you ever noticed how some shops change their prices almost as if they can guess what you want next? You may have felt surprised when your favorite store offered a discount right when you needed it. This is not magic. It is a simple...
Why is Knowing Your Competitors’ Product Assortment Crucial in eCommerce?
Benchmarking your product assortment against your competitors' is a key step towards recognizing profit-driving opportunities. And now it doesn't have to take up so much of your resources....