The turbulent market environment causes hyper-competition, which in turn imposes new market rules. Companies are no longer focused on the entire market, but on each consumer, which requires knowledge of psychology. More precisely, the psychology of human behavior and, in turn, psychological pricing strategies. The...
Black Friday and Cyber Monday are one of the most important events for eCommerce professionals. Learn how to get the most out of it....
One infographic each for both Black Friday and Cyber Monday. Ideal read for busy retailers who want last-minute quick tips at a glance....
Black Friday and Cyber Monday unofficially mark the beginning of the holiday shopping spree. Get ready for it with our hand-picked facts and statistics you should know!...
The holiday season is a golden opportunity for brands to make a splash and boost sales. In 2024, U.S. holiday spending has grown and will make almost $ 1 trillion! This tendency is likely to continue in 2025, too. To boost holiday sales volumes, brands...
Price comparison for online retailers is a necessity nowadays, as it allows them to anticipate and react to competitors' moves in real-time....
There is a saying that preparation is the key to success, and in order to do so, you always have to think of new ways to stay one step ahead of your competitors. Competitor analysis is definitely one of them, so spear a few minutes...
Competitor price tracking - everyone in the business knows what it is, but the question is how to perform it. As a business, and especially an eCommerce one, the biggest struggle is to outperform your competitors. Having a great product or service is only the first...
What is Price Matching? At its core, price matching is when a retailer agrees to match or beat a competitor’s price for the same product. This can apply to both online and in-store purchases. In the eCommerce world, where consumers can compare prices in seconds, price...
Price is not the key differentiator, it's the strategy behind price that matters, said Robert J. Dolan, the Baker Foundation Professor at Harvard Business School whose major research interests are product policy and pricing. To differentiate your business via pricing strategy you must set your...