Have you considered personalizing your customers’ eCommerce experience? Personalization techniques can enrich your customers’ interactions with your brand — which helps create more relevant and enjoyable encounters. For example, you could use personalization methods to show your customers what they want to see and communicate with...
Product pricing is one of the most complex decisions for companies to make when launching a new product, entering a new market, or increasing their share in the current market. Many types of pricing strategies are present in the business world. In the sea of...
Is your password protecting you, or is it a ticking time bomb waiting to explode? In an age of increasing digital threats, your online security is paramount. To fortify our digital defenses, two essential tools emerge as the front line of protection: crafting strong passwords and...
In the digital era, eCommerce has revolutionized the way we shop, sell, and conduct business. But with the rise of online stores, there's also the crucial matter of eCommerce accounting. So, how do you effectively collect sales tax, choose the accounting software, manage your inventory,...
Most of your customers decide whether to buy your product based on the price alone. While they may not conduct too much research, they’re likely to check at least three competitors to check their prices, and if you fall back, they’ll go someplace else. The thing...
Source: depositphotos.com Numerous factors come into play when designing an effective ecommerce page. You need to be mindful of the layout, how the page loads on different devices, and how you describe the product. But before you do any of that, before you write...
Shipping plays a crucial role in keeping the wheels of eCommerce turning. Nevertheless, this convenience comes at a price: the negative effects that traditional shipping methods have on the environment are becoming increasingly apparent. As concerns about our planet's prosperity grow, it's about time we...
Once again, we discuss pricing strategies for eCommerce. How to choose the best one? What we know for sure is that you need to investigate your clients, competitors, and the market itself to be able to set up a favorable pricing strategy for your business. In...
The E-commerce market witnessed growth throughout the pandemic. Where maximum agencies lost their sales, online retailers grew right away. According to Statistics, the web shopping business reaped $5.2 trillion in global sales in 2021. It is expected to develop 56% in the subsequent 5 years,...
Low prices every day seem like every customer’s dream come true. Which customer would say no to lower pricing over the whole year?! Even if you’re not so into pricing strategies, we’re sure this sounds like a very tempting offer from a customer standpoint. But, the...