By 2026, 24% of all retail purchases will be made online. E-commerce is on a boom, and goliaths like Amazon have paved their way to creating a large recurring user base. What are they doing right? The answer is simple, just by treating their customers “the way THEY...
If you’re familiar with the concept of Web 3.0, you know that the way we handle financial transactions is undergoing a shift. Blockchain technology has changed the momentum of how we do business on the Internet, so much that the next version of it will...
Ecommerce websites face multiple cyber threats, ranging from malware injections and DDoS attacks to phishing scams and data breaches which can jeopardize sensitive customer information, cause financial losses, and damage the company’s reputation. When an eCommerce site is compromised, it shakes customer confidence, leading to decreased...
In this article, we aim to debunk some of the most common myths and misconceptions that circulate around dynamic pricing....
Source: depositphotos.com Standing out in the ecommerce landscape is difficult. You will never be the only brand selling a certain item. You may offer the best service, but unless your website is appealing and you make an instant connection with your audience, they might decide...
The airline industry operates in a dynamic environment influenced by factors such as fuel costs, demand fluctuations, competition, and economic conditions. Airlines have adopted dynamic pricing strategies in this ever-changing landscape to optimize revenue and enhance profitability. Dynamic pricing involves adjusting ticket prices based on...
We have seen the growth of e-commerce in the past several years and will continuously do so as more people rely on the convenience of having their items delivered right to their doorstep. It has become a viable alternative to brick-and-mortar and an essential service...
Source: Freepik Your eCommerce business can't just sit on its laurels. The competition is fierce, so positioning your product pages effectively requires more than just a well-designed website and a compelling product. Nevertheless, 55% of pages have zero referring domains pointing to them. In this guide,...
In the dynamic world of e-commerce, understanding customer demand is the cornerstone of any successful business strategy. Demand forecasting, a pivotal element in this understanding, employs a systematic approach to predict the demand for products and services. The realm of e-commerce thrives on anticipation and preparedness....
There are many ways to boost ecommerce conversion rates from the industry average of around 2% to 4%. From optimizing product pages to investing in customer experience to employing the right PPC tactics, there truly is a lot you can do to increase sales. However, if...