E-Commerce Market Research – How to Conduct it?
Would you self-medicate without knowing what disease you have? Let's go a little further...
ecommerce Tag
Top 10 Guides For Managing Your Working Capital In Your Ecommerce Business
Access to much-needed working capital has been a recurring challenge for e-commerce businesses. Lenders view these alternative business models as riskier than their traditional brick-and-mortar counterparts. Indeed, e-commerce stores are subject to unique risks like service disruption involving their websites, security breaches, and changes in Google’s...
How can Price Index help you beat your competition?
If we asked you who your competitors are, would you know the answer? The answer would probably be something along the lines - companies from the same branch, that are selling similar products at a similar price. That’s correct, but not completely. We can already see...
Ecommerce SEO: The Ultimate Guide to Drive Sales With Organic Traffic
For the success of any e-commerce business, increasing your organic traffic is a necessity. Commerce experts reveal that more than a quarter of most business or company sales comes from organic traffic. SEO plays a vital role in driving more organic traffic to your ecommerce...
Stop Leaving Money on the Table – Utilize Price Optimization
Did you know that a 1% improvement in price optimization can bring on an average boost of 11.1% in profits? Anyone familiar with this fact is professionally and thoroughly engaged in price optimization. Still, a vast number of businesses are guessing or copying competitors' prices which...
6 pricing mistakes you should avoid in eCommerce
Business owners will tell you that all the phases of running a business can be challenging, but what especially keeps them sleepless is pricing. Or to be more precise - possible pricing mistakes. Pricing analysts are constantly second-guessing themselves. But is it even possible to...
The Anatomy of a Successful E-Commerce Store
Source With an increase in the number of people buying online, more brick-and-mortar stores are going digital. It is estimated that there will be over 2.14 billion global digital buyers in 2021. And with 24 million retailers selling online already, the first-mover advantage is no more...
Sticky prices: dynamic pricing’s opposite
The first association with the adjective “sticky” is usually connected to food (or sticky notes if you are a student), but yes, that’s right, prices can be sticky too. Sticky prices mean exactly what they sound like - they resist moving or changing. Since the...
The Proven Retail Pricing Strategies for E-commerce
No matter if you have the best product or service in the world, if you don't have solid marketing and pricing strategies you may be doomed in the current competitive world. When determining a product or brand's offer as a key component of the marketing...
Target Return Pricing: How to Use it Efficiently?
Target return pricing is a strategy that is used to set the product price based on the expected rate of return on the investment. Or in other words, it’s the profit that the firm can expect in the future from a certain investment, such...