You may have heard of value-based pricing and dismissed it off the bat. Perhaps it seemed too complicated, and it felt easier to cost your product according to more traditional rules. With innumerable eCommerce pricing strategies available to choose from, you could be forgiven for...
In 2020, security incidents rose by 20% for eCommerce businesses. Inventory shrinkage and cybercrime can devastate a business and cause significant financial loss. Breaking GDPR compliance could also result in lengthy legal processes. Are you looking to minimize security risks for your eCommerce business? Keep reading as...
Although Price2Spy is offering a variety of features, and we’re constantly working on their improvement too, the Repricing feature always stands out as one of the most important ones. That's why we’re here with a couple of important updates. Additional repricing frequencies Up until now, automated repricing could...
When it comes to driving eCommerce sales, Shopify is the 'it' platform for small and large-scale sellers alike. According to Forbes, the Canada-based platform boasted $4.6Bn in revenues, of which $2.9Bn was profit. Clearly, if you are not leveraging this platform the right way to promote...
Source: Unblast Do you know that eCommerce sales today represent about 20% of overall retail spending in the US? This number shouldn't surprise you anymore as most people are shopping online now. The opportunity of selling more through eCommerce has been nothing but a huge...
Photo by ipopba on istockphoto.com If you own an eCommerce business, then you know that there's always room for improvement. Whether it's finding new ways to increase traffic or optimizing your checkout process, small tweaks can make a big difference. Here are some tips...
Marketing for an eCommerce website is all about optimization. Over 75% of marketers swear by A/B testing to get the most conversions out of their website traffic, as they want to squeeze the most return out of their ad spend. One of the most frustrating things that...
Image by Roungroat @ rawpixel.com A well-planned and well-executed video marketing strategy can provide an incredibly valuable boost to engagement, sales, website traffic, and brand awareness. B2B brands can take advantage of these benefits too! As you know, you can never forget about the decision-makers,...
Source eCommerce is one of the largest industries in the world, accounting for more than $10 trillion dollars globally in 2020. By 2027, that figure is expected to rise up to $27 trillion. So, now is the perfect time to start an eCommerce business. However, one...
Your eCommerce business is worthless if you are not getting your desired sales outcome. It's not satisfying to give your full effort but not make an estimated profit. This is where you need to apply an eCommerce sales strategy to uphold your sales. Ecommerce sales...