Product Price Comparison – a Definitive Guide for eCommerce Professionals
Product price comparison is no longer on the list of nice-to-have things in an eCommerce business. It is now a necessity. Learn how to do it....
The Psychology of Price Takers: How Consumers React to Market Forces
The turbulent market environment causes hyper-competition, which in turn imposes new market rules. Companies are no longer focused on the entire market, but on each consumer, which requires knowledge of psychology. More precisely, the psychology of human behavior and, in turn, psychological pricing strategies. The...
Holiday Shopping Trends in 2025: What to Expect
The holiday season is a golden opportunity for brands to make a splash and boost sales. In 2024, U.S. holiday spending has grown and will make almost $ 1 trillion! This tendency is likely to continue in 2025, too. To boost holiday sales volumes, brands...
Price Comparison for Online Retailers – Basics, Benefits, Use Cases, and More!
Price comparison for online retailers is a necessity nowadays, as it allows them to anticipate and react to competitors' moves in real-time....
What is Competitor Analysis and How to Perform It?
There is a saying that preparation is the key to success, and in order to do so, you always have to think of new ways to stay one step ahead of your competitors. Competitor analysis is definitely one of them, so spear a few minutes...
Competitor Price Tracking: How To Monitor Your Competitors
Competitor price tracking - everyone in the business knows what it is, but the question is how to perform it. As a business, and especially an eCommerce one, the biggest struggle is to outperform your competitors. Having a great product or service is only the first...
Price Matching in eCommerce: A Win-Win for Businesses and Consumers?
What is Price Matching? At its core, price matching is when a retailer agrees to match or beat a competitor’s price for the same product. This can apply to both online and in-store purchases. In the eCommerce world, where consumers can compare prices in seconds, price...
How to Set Pricing Objectives for Growth in Online Retail
Price is not the key differentiator, it's the strategy behind price that matters, said Robert J. Dolan, the Baker Foundation Professor at Harvard Business School whose major research interests are product policy and pricing. To differentiate your business via pricing strategy you must set your...
What Is Yield Management Pricing? A Guide to Smart Inventory Utilization
Price is determined by supply and demand. Something in high demand but with low supply shoots up in terms of price. On the flip side, lowering the price can entice a few customers to your business if there's low demand. The secret to successfully managing both...
How to Leverage Price Intelligence for Effective LinkedIn Outreach?
Source: Freepik B2B professionals are a notoriously difficult crowd to please because they know all the secrets of the trade themselves. You always have to go the extra mile for them even to consider your offer. And with all your competitors fighting for their attention on...