Why are distributors recommending price tracking to their retailers? In the competitive world of eCommerce product price has become the weapon number one to beat the competition. Thus, everyone is putting so much effort into price-tracking activities. It’s not unusual that competitors are monitoring each other...
As a retailer, you may often find yourself deciding between different retail pricing strategies. Is it the right time to discount some prices? Or, should you perhaps bundle multiple products together? Maybe even stick to the good old doubling of the purchase price? If you’re dealing with...
Information is everything! In a world where nothing is certain having the right information is crucial for your success. Well-established pricing intelligence for retailers is one of the conditions that need to be fulfilled if you want to survive in a fast-growing, competitive environment of...
New websites are popping up almost every day making eCommerce a space of infinite possibilities. But, so many options can sometimes aggravate making the right decision about where to sell your products. Lately, eCommerce has been faced with a new trend. More and more eCommerce...
Being one step ahead of your competition pushes you to always be on your toes, by knowing what they are up to next. As we often like to point out, price monitoring is not the only factor in your success, even though the price plays...
Underestimating the importance of brand copy can be a huge mistake. Your copy helps people form an opinion about your brand. Therefore, it is incredibly valuable. A copy creates a bridge between you and your potential customers. That bridge allows you to approach consumers and convince them that you...
This holiday season is set to be unlike any other in the past. Everyone eagerly awaits the holiday season in the hope that it will increase sales and at least partially mitigate the effects of the Covid-19 crisis. That is precisely why eCommerce waters have been...
Who wouldn't want to have evidence of competitor's price changes? Of course, everyone working in the eCommerce sector tends to monitor the competition, but that's not always easy. You for sure have found yourself in the situation where you’ve spotted a price change (or a price...
In September 2020, Amazon, the world’s largest online retailer, began a new initiative aimed at curtailing the rampant counterfeiting problems the company has experienced within its third-party seller program. Specifically, Amazon announced that it would publicly disclose the names and addresses of those third-party...
The pandemic stirred up eCommerce waters. Customer behavior and customer relationship suddenly became more important than ever and we've been overwhelmed with different research regarding this topic. While customer behavior received huge attention, one sphere was left less-documented - how the relationship between brands and...