The pandemic stirred up eCommerce waters. Customer behavior and customer relationship suddenly became more important than ever and we've been overwhelmed with different research regarding this topic. While customer behavior received huge attention, one sphere was left less-documented - how the relationship between brands and...
Did you know that over 87% of shopping journeys start online now? Well, at least that was before the coronavirus outbreak. Now, with social distancing and countries being in lockdown, there is a massive opportunity in how retailers can invest in optimizing their online stores. There...
Big data is a very popular term in IT and business today, but what does it really mean. Well, Big Data are data sets that are so big that traditional data processing softwares can’t manipulate them. But that massive amount of data can be used to...
We're happy to announce the launching of Report Wizard for all Price2Spy users. The increasing number of reports that dedicated for either retailers or manufacturers/distributors or both for retailers and manufacturers/distributors makes most of our users undecided about which reports to start with or which ones would suit...
While you are getting ready to embrace 2017, it's essential to look forward in order to see what kind of changes your business might need in this new year. The ever-changing consumer behavior changes world e-commerce trends at the same level. Therefore, catching up and following...
The count-down has started. The biggest shopping days of the year - Black Friday and Cyber Monday are only a couple of weeks away. Most of the shoppers and retailers are already thrilled about the events. In case you still have doubts or if you are...
Pricing intelligence is an irreplaceable part of today's successful business. Pricing competition has become hotter than ever due to massive growth in online retail that's driven by more and more customers. The transparency of eCommerce gives customers the ability to easily see which store has...
Lately, the competition on the market has increased the pressure on the product pricing process so greatly. Whenever companies realize the consumer spending is slowing down, they are trying to spend more time defending their market position and prices. Staying ahead of the competition may...
After an explosion in the number of brands and communication channels, it is getting harder to build strong brand awareness in the ever-changing market conditions. Moreover, similar products and services in many industries make more difficult to protect existing brands' permanency. That is why understanding...
With lots of players on the market and new ones popping out almost on a weekly basic, it is getting harder and harder to keep up. The increasing number of competitors is bringing millions of questions to a retailer's mind - How to stay afloat against...