Consumer behavior has always shaped how businesses sell, but in today’s eCommerce environment, it’s changing faster than ever. Modern shoppers are more informed, demanding, and selective than ever before. They compare prices in real time, expect seamless experiences across devices, and value both convenience and...
Dealing with product pricing is not a one-off thing. Setting attractive, yet sustainable prices requires data. Lots of it. With more data, the easier it is to defend your product pricing decisions. The goal of this article is to present you core concepts and frameworks when...
For decades, cost-plus pricing has been one of the most widely used methods for setting product prices. At first glance, it’s straightforward: calculate how much something costs you to produce or acquire, add a markup, and sell it. Many companies, from small eCommerce shops to...
Brand protection software is used for monitoring trademark violations, brand mentions, unauthorized marketplace listings, and even setting up anti-piracy measures. In the background the majority of these tools work by crawling different websites (e.g. marketplaces, social media, app stores, etc.) and then collect evidence and...
It's no secret to gatekeep: Pricing is a strategic imperative in business. With the rise of click-and-order stores, tight market competition, and dynamic pricing models, getting it right is more crucial than ever. Here's the catch: Significantly lower pricing could compromise your sales profits, no matter...
If shoppers can’t find what they’re looking for quickly, they leave. Retailers can lose double-digit percentages of potential sales when navigation and category structure are poor. For eCommerce, where competition is only a click away, a weak category structure can be the difference between growth...
For brands selling online, controlling how your products are priced has never been more important—or more difficult. The reality is that even a single MAP violation on a marketplace can start a chain reaction of discounting, channel conflict, and long-term brand damage. That’s why we put...
Photo by Micheal Ogungbe on Unsplash The eCommerce industry has always been a frontier for technological innovation. From the introduction of online payment systems to the widespread adoption of mobile shopping, every leap forward has transformed how businesses price, sell, and interact with their customers. Now,...
Most eCommerce professionals don’t need another economics lecture. You already know that supply and demand matter. What’s harder is translating those curves from a textbook into everyday decisions - when to raise prices, when to discount, and how to stop stockouts from killing sales. This guide...
The bandwagon effect drives people to buy because others already have, fueling industries like fashion, social media, and gadgets. The snob effect does the opposite: buyers avoid what’s too common, favoring exclusivity in luxury goods, art, and high-end cars. In both cases, the decision isn’t...