Competitive intelligence (CI) is a broad term that encompasses multiple different aspects and activities, such as gathering data about competitors, customers, and market trends. Since it’s so vast, there are countless tools to choose from, each for a different purpose. We wrote this article to...
If you're working in the eCommerce marketing industry, you're likely familiar with the term "channel marketing." But what is channel marketing, and how does it relate to eCommerce? In a nutshell, channel marketing is a way to reach consumers through multiple channels (such as online,...
As an eCommerce business, one of your main goals is to drive traffic to your store in order to increase sales. And while there are many paid advertising options available, organic traffic is still the most valuable form of traffic. Working with a digital marketing...
If you've ever talked about digital marketing techniques, you've probably heard the term SEO. You probably know that SEO is a digital marketing technique that has something to do with search engines. But what is SEO? This article will explain the importance of SEO and...
https://images.pexels.com/photos/6353683/pexels-photo-6353683.jpeg?auto=compress&cs=tinysrgb&w=1260&h=750&dpr=1 Link building is a key part of your online marketing strategy. It's not enough to just have a website with a nice design, a ton of content, and all the bells and whistles. You need to be able to rank on the first...
The growth of SaaS companies in the global IT sector has remained unprecedented in the last few years. It shows how quickly companies are moving towards the SaaS sector to grab opportunities right in the first place. But to become successful in this field, they...
Organic traffic is an important part of your website’s success. Sure, you can pay for ads and affiliate links, but organic traffic is where most of the conversions happen. Thing is, it can be difficult to increase your website’s organic traffic, especially when it’s not well optimized. In...
All eCommerce websites should take search engine optimization (SEO) seriously. When it comes to having an SEO strategy, what comes to mind? Getting user traffic, views, and clicks. But how can you get traffics, views, and clicks? Or, in the case of eCommerce, how can...
For the success of any e-commerce business, increasing your organic traffic is a necessity. Commerce experts reveal that more than a quarter of most business or company sales comes from organic traffic. SEO plays a vital role in driving more organic traffic to your ecommerce...
image source: https://ibb.co/HKf9N19 Reverse links are essential elements of any site search engine optimization, including eCommerce. A few years ago, there was a much more way to get backlinks to an online store or online sales site. Free and paid link directories were popular, and webmasters...