Health & Beauty - Price monitoring in health and beauty industry
One of the specifics of this industry is different packaging options – a product is typically offered in several different packages / volumes, all on a single product page.
Number of individual products (SKUs) varies: from 300 to 20 000 depending on the client size
In recent days more and more of our clients monitor Google Shopping as a kind of shortcut to monitoring a multitude of individual sites
Unfortunately, as with other similar industries, no EAN / standardized part numbers are available (even when they are, retail sites do not use this data, as it’s of no importance to the end client)
The presence of numerous product variations (most frequently regarding quantity)
Our Clients: StrawberryNet, NiceBeauty.com
BEST PRACTICES AND SOLUTIONS
For your daily pricing operations Price2Spy reports and dashboard will make your life easier by enabling you to quickly check various aspects of your competitive landscape by many different segments (e.g. brands, product categories).
If you need an easy drill down to the product details at any time – price history chart will help you. It will show you the development of prices over time, so you will easily recognize important patterns in your competitors’ pricing behavior (for example: who’s setting price trends / who’s following).