Online retailers from this industry face a number of challenges, starting from more or less non-standardized product names (which affects the way an account is set up) to a variety of package sizes (especially when speaking about pet food).
So, given the lack of product name standardization and a lack of SKUs / Product codes whose presence generally qualifies an industry for a good Automatch candidate, it is obvious that manual product matching is the only way an account can be set up and products matched.
Another specific thing about this industry is different packaging options for the same product, meaning that one particular product may come in different sizes / packages / volumes and all product variations / sizes may be displayed on a single product page. This is not only a challenge for product matching but for price monitoring as well - however, it is a challenge that we, here in Price2Spy, have successfully overcome and are currently monitoring thousands of such sites throughout the world.
Price2Spy is meant to enable clients from this industry to dive into various aspects of the competitive landscape by many different market segments such as brands, categories, suppliers (sometimes even country). You will be able to easily drill down to the product details at any time - price history chart will show the development of prices over time, so you will easily recognize important patterns in your competitors' pricing behavior (for example: who's setting price trends / who's following).
Here is how Price2Spy can help product managers from this industry