Blockbuster shopping days of the year Black Friday and Cyber Monday is about to knock the door. As you remember; these shopping days were the online record breakers of 2016 with enormous traffic up to 220% on a normal day.
Put it simply, there is enough room for dedicated online retailers and brands to take an advantage of the greatest shopping days. Even better, you can turn into Black Friday and Cyber Monday a perfect time to stand out in a crowd.
Well, you don’t have to be a global giant in order to make some money, all you need to do is provide a unique shopping experience to your customers.
Then, let’s check out together why you should take part in Black Friday and Cyber Monday.
Lately this year RetailmeNot conducted a survey and share the insights to help online retailers and brands to get ready for the 2017 holiday shopping season. According to this survey:
Consumer spend between Black Friday and Cyber Monday continues to raise
According to RetailMeNot consumer spending will increase by 47% from the same period in 2016. Almost 7 in 10 consumers (68%) will spend money with an average of $743 on holiday shopping across Black Friday / Cyber Monday weekend, up from the $505 spent in 2016.
More than half of consumers plan to use a deal or offer when purchasing
The ease of browsing online, comparing their favorite products, and even purchasing with as little as one tap makes consumers happy. Therefore, 60% of consumers are planning to shop in a online store based on the deals they find. Moreover, more than half of consumers plan to use a deal or offer when purchasing a gift for someone else.
Consumers will continue to embrace mobile shopping
With consumers accessing hundreds of touchpoints every day on their mobile device, evergreen content mixed with high impact pulse offers throughout the long season can help brands close the deal. RetailMeNot found a 3 times conversion lift among retailers utilizing this strategy to break through to their audience across multiple channels all season long.
Multi-channel shopping will drive deal seekers
More than 8 in 10 shoppers (81%) will use up to six channels to find the best holiday deals and promotions, including:
• Search engine
• Deals and Savings apps
• Mobile web
• Retail apps
Hopefully with the help of this post, you’ll take the right steps and and get in on the action.