Competitive Pricing Is One Of The Best Yet Simples…
There is no doubt that price is the most important factor for consumers when paying for a product or service. It’s no surprise that 60% of internet users in the U.S. agree that price is more important than brand when...
Price - the most important P in the marketing mix?
When studying marketing mix, you will learn that out of all elements, 4Ps or even 7Ps, only one element directly generates revenue.
Now, can one P be more significant than others in the marketing mix? Can you create a good marketing...